ABOUT AVANT ARTE
Avant Arte is a curated marketplace that makes discovering and collecting art radically more accessible for a new generation. Our team of passionate experts collaborate with leading contemporary artists from across the globe to create bespoke limited-edition artworks to browse and collect. We began as a cult blog of contemporary artists and since 2015 we've grown our community to over 3.3 million strong across more than 100 countries. We're proud to collaborate with leading contemporary artists to create limited edition works - from sculpture editions and works on paper to NFTs and hand-finished silkscreen prints.
OUR CULTURE
We’re a small team with really big ambitions, both for what we want to achieve and also the environment we’re building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful.
We all work incredibly hard because we really care about what Avant Arte is here to do – we’re looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements.
We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech’s Best Employer - Small Company and Best Benefits, and Otta’s top 100 startups to work at.
WHAT WE NEED
Over the past few years, Avant Arte has built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions. A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase. With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connects collectors with artwork they love, and introduces them to artists they’re yet to discover.
The CRM Lead will oversee the end-to-end strategy for CRM and email marketing, providing leadership to the CRM team while working closely with cross-functional departments to create integrated, high-impact campaigns. This role is pivotal in shaping Avant Arte’s CRM vision, refining processes and driving the strategic direction for our campaigns and collector experience. This is an exciting opportunity for an experienced CRM professional who combines a strategic mindset with a deep understanding of customer engagement, data analytics, and creative marketing.
What the job involves:
CRM strategy
Lead the overall CRM and email marketing strategy, ensuring alignment with Avant Arte’s business objectives and marketing goals.
Own and optimise the health of Avant Arte’s mailing list to drive sustainable revenue growth – balancing frequency, engagement, and churn through data-led experimentation and segmentation.
Stay ahead of industry trends, emerging technologies, and best practices to ensure Avant Arte remains at the forefront of CRM strategy.
Provide leadership and mentorship to the CRM team, offering strategic guidance and support in executing campaigns.
Release marketing
Oversee the development and execution of comprehensive email marketing plans for each release, aiming to maximise sales and engagement.
Lead the strategic approach for each release, balancing consistency with creative flexibility, while focusing on efficiency and scalability.
Develop structured methods for segmenting and targeting relevant audiences for each release.
Drive the optimisation of the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions.
Testing and optimisation
Spearhead a robust testing programme, focusing on continuous improvement of email campaigns through A/B testing, content variations, and audience segmentation.
Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results.
Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation.
Cross-functional collaboration
Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches.
Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards.
Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign.
The main skills we’re looking for:
Proven ability to guide and support a small team, fostering their development while delivering strategic CRM initiatives that drive measurable business impact.
Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release.
Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns.
Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights.
Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns.
Excellent communication and collaboration skills, effective at working with cross-functional teams.
Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously.
We think you’ll probably have:
Strong knowledge of CRM software and email marketing tools such as Hubspot, Klaviyo or other comparable tools.
Proven experience leading email marketing strategies, both manual and automated, with a focus on driving impactful customer engagement and conversions.
Background in a fast-paced, high-growth environment, preferably in e-commerce.
Don’t meet every single requirement? Avant Arte is dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyway. You may be just the right candidate for this or other roles.
BENEFITS INCLUDE:
Generous equity allowance
Private Healthcare (UK)
Enhanced pension contributions and parental leave policies
25 days of holiday plus four extra company wide days on Kings Day (national holiday in the Netherlands which falls in April) and for our winter office closure from 25th December to 1st January
L&D budget of €1000 per year per employee
Regular company socials
