CRM Campaigns Officer (Maternity Cover)

LSE is committed to building a diverse, equitable and truly inclusive university

Student Marketing: Recruitment and Admissions Academic Registrar’s Division (ARD)

CRM Campaigns Officer (Fixed term 12 months Maternity cover)

Salary from £42,679 to £51,000 pa inclusive with potential to progress to £54,730 pa inclusive of London allowance

LSE is one of the world’s leading institutions for the study of the social sciences. With 18 Nobel Prize winners, 37 past or present heads of state and ranking among the top 50 universities in the world (QS 2025), we are a truly international university at the forefront of global policy debate.

This is a Fixed term 12 month maternity cover post. The CRM Campaigns Officer supports the implementation of LSE’s new student recruitment strategy. This strategy sets out the School’s commitment to attracting a wide range of applicants from a broad range of markets and backgrounds.

The priority for this role will be to deliver the objectives outlined in the new strategy, driving high-quality applications from a wider range of markets whilst capitalising on the capabilities of the organisation’s Salesforce CRM. The postholder will be responsible for the operation of Student Marketing’s Marketing Cloud and Salesforce CRM system throughout the student journey, from enquirer to offer holder, to enable the generation of prospective students (leads) and driving conversion. The role is also responsible for enhancing communications within the Division, and will support the achievement of the School’s targets for widening access to Home students as part of the Access and Participation Plan.

The Student Marketing team has primary responsibility for:

• Student marketing campaigns and collateral – Management of student marketing channels and campaigns to deliver prospective student (lead) generation targets for Home and International students, including those for diversity and access.
• CRM - Implementation and operation of the CRM system throughout the student journey, including digital event management.
• Market Research and Intelligence (MRI) – Providing insight into customers, markets, competition and sector best practice, and using this intelligence to inform and influence plans and approaches across the School.

Candidates must have:

• Experience of operating a CRM system or an email marketing platform
• Experience of setting, working to and delivering performance targets and KPIs
• The ability to write engaging and creative content for an online audience
• Excellent attention to detail and accuracy

We offer an occupational pension scheme, generous annual leave, hybrid working, and excellent training and development opportunities.

For further information about the post, please see the how to apply document, job description and the person specification.

To apply for this post, please go to www.jobs.lse.ac.uk. If you have any technical queries with applying on the online system, . Should you have any queries about the role, please email Phil Wood at [email protected].

The closing date for receipt of applications is 16 June 2025 (23.59 UK time). Regrettably, we are unable to accept any late applications