The Role
Are you a wordsmith with a knack for crafting engaging and effective copy? Do you thrive on bringing brands to life through compelling narratives across diverse platforms? We are seeking an ambitious and independent Content Copywriter to join our vibrant team, contributing to innovative campaigns for the client.
This pivotal role sits at the heart of our content creation, bridging strategic messaging with captivating storytelling. You will be responsible for developing original and compelling copy for a wide array of digital, social, web, video, and print channels, ensuring accuracy, grammar, and strict adherence to brand guidelines. If you're ready to make a tangible impact with your words and leverage cutting-edge tools like WPP Open for seamless content experiences, we want to hear from you.
Key Responsibilities:
Content Creation & Craft:
Develop original and compelling copy for digital, social, web, video, and print platforms.
Craft engaging headlines, persuasive body copy, and effective calls to action.
Ensure accuracy, impeccable grammar, and strict adherence to brand guidelines and tone of voice.
Adapt writing styles and messaging for different audiences and channels to maximise impact.
Integrated Campaign Collaboration:
Collaborate closely with creative, strategy, and account teams on integrated campaigns from concept to execution.
Actively contribute to brainstorming sessions, ensuring copy and visuals work seamlessly together.
Develop a deep understanding and guardianship of The News UK brands, ensuring consistent and authentic messaging.
WPP Open & Continuous Improvement:
Leverage WPP Open for audience data insights, specialist collaboration, and workflow streamlining to enhance content effectiveness.
Stay updated on the latest content marketing trends, best practices, and emerging technologies.
Continuously expand skills and knowledge in copywriting and digital content strategy.
Key Attributes & Skills:
Ambitious & Independent: You are a self-starter with a strong drive to succeed, capable of taking initiative and managing your workload effectively with minimal supervision.
Collaborative & Positive: You thrive in a team environment, building strong relationships and fostering a positive, can-do attitude. You are a natural team player who enjoys working with diverse groups.
Strong Writing & Editing Skills: You possess exceptional written communication skills, with a proven ability to craft clear, concise, and compelling copy, along with meticulous editing capabilities.
Understanding of Brand Voice & Storytelling: You have a keen understanding of how to translate brand identity into engaging narratives that resonate with target audiences.
Adaptable: You are comfortable working in a dynamic, fast-paced environment and can adapt quickly to changing priorities and requirements.
