As the Affiliate Marketing Specialist, you will lead the strategy and execution of our affiliate marketing programme, working closely with the Performance Marketing Manager and wider Marketing and Communications team to deliver impactful, data-driven campaigns. Your focus will be on driving traffic, revenue and new customer acquisition with strong ROI to cos.com, while ensuring all initiatives align with our brand values and contribute to a seamless digital experience.
What you will do:
- Lead and execute the affiliate marketing strategy, setting KPIs, managing budget and tracking performance
- Lead and coach the Affiliate Marketing Team on campaign execution, report analysis and grow overall affiliate channel to increase traffic, revenue, new customer acquisition and share of business to cos.com
- Collaborate with the Regional Marketing and Communications team to align on long- and short-term goals
- Partner with the Paid Media, Artwork & Design, PR, and Merchandise Teams to ensure seamless messaging and campaign execution
- Manage relationships with affiliate partners and agencies, including rate negotiations and media packages
- Manage the end-to-end affiliate lifecycle, including the acquisition, activation, and retention of affiliate partners, ensuring alignment with overall business objectives and performance targets
- Work closely with Brand Team to ensure brand messaging is consistent across channels
- Educate internal stakeholders on the value of affiliate marketing
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Extensive experience in affiliate marketing, ideally within the fashion or retail industry
- Strong analytical capabilities, with proven proficiency in Google Analytics and Microsoft Excel
- Strong understanding of marketing mix modeling, demonstrating the ability to drive data-informed results
- Experience managing agency relationships and affiliate platforms, particularly Rakuten
- Multimarket experience, with a strong focus on the EU region
- Excellent communication skills and the ability to influence, provide feedback, challenge and speak confidently in front of an audience
- Proactive and self-driven, with a track record of challenging best practices and implementing impactful changes
- Experience in leading and coaching a team, fostering growth and high performance
Additional Information
This is a full time permanent contracted of 39 hours a week based at our Regional Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this London based colleagues also receive
- 25 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Company Description
About COS: COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless. Learn more about COS here.
In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and team work.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
We are looking forward to hearing from you!
