HOW WILL YOU MAKE AN IMPACT?
- Be responsible for developing/creating the conditions for success of Cartier Accessories & Fragrances business development in the UK & Ireland.
- Define and implement the Accessories & Fragrances local marketing strategy, in line with the European and International strategy.
- Build in-depth analysis and refined understanding of the sales results to drive action plans boosting sales.
- Lead & promote Accessories & Fragrances 360’ projects, action plans, and all related activities focusing on key launches.
- Work hand in hand with all stakeholders to ensure strong and on time deliverable.
WHAT WILL BE YOUR MISSION?
- Strategy & Action Plans
- Adapt the WW directions to the UK market specifics and clearly identify top business, image and clients’ priorities.
- Elaboration and collaboration to the strategic plan – Accessories & Fragrances.
- Set the annual sales target, Budget and LE forecast (value and volume) in coordination with the network.
- Maximise new launches sales and visibility; suggest, develop, implement and follow-up 360’ action plans.
- Follow-up along the year on the related projects/action plans per sub-segment or per main product launch, and report progress, challenges and outcomes of the initiatives to his/her manager.
- Get a refined knowledge of the competition: products, prices, network, clients, strategy - and follow-up closely on evolutions/new actions.
- Business Development & Commercial Support
With a strong Trade Marketing approach with all the external partners, mostly on Fragrances
Sales Management
- Participation in the ordering forecasts on a regular basis working with Merchandising.
- Regular and in-depth analysis of sales results, qualitative and quantitative, with a novelty focus.
- Working closely with Sales (Retail, Ext. Boutiques & E-com) and Client teams to help beat sales targets.
Trade Marketing – Fragrances Focus
- Develop strong Trade Marketing Plan with the key external partners (i.e. department stores, in collaboration with the Commercial account manager) to ensure the best sales and coverage across all physical and digital touchpoints.
- Extend visibility onto the Travel retail business.
Product Offer
- Pilot and communicate on the novelties launch plan and manage the local implementation & maximisation of all new launches.
- Keep developing in-range creations sales & visibility.
Product Expertise
- Develop a strong knowledge of the product category from a technical, storytelling, clients and commercial point of view.
- Create/Update tools to support the launches or range: Product News, Tariff Books, adhoc catalogues or mappings.
- Work closely with the Learning & Development Manager to develop training programmes. Provide with presentations/bespoke trainings when necessary.
- Validate the UK retail prices in coordination with Merchandising/RID.
Network Support
- Work closely with Merchandising, Visual Merchandising and E-commerce teams to optimise the visibility & assortments in the network, ensuring a smooth omni-channel client experience.
- Be a major point of contact on the product category for all networks: regular boutiques briefings, follow-up on selected urgent/VIP clients’ requests, etc.
- Lead or be strongly involved in the commercial activations linked to Accessories & Fragrances: physical, digital, in all permanent network and temporary locations to achieve image and sales objectives.
Communication & External Partners Collaboration
- Work closely with the Press & PR team to promote Cartier creations and build the brand awareness such as new collections amplification, shootings product selections, endorsement.
- Support the Media & Digital team with media plans, media partnerships and digital content creation.
- Collaborate with the Events team to ensure the best client experience and lead the novelties or related products events.
- Maintain & develop further the relationship with Department Stores Marketing teams.
- Internal Communications
- Be the point of contact and the referent for H.Q. and European teams: Marketing, Integrated Communication, Clients and Commercial teams on Accessories & Fragrances.
- Be influential / build strong relationships with all key stakeholder operating on the Accessories & Fragrances segments to ensure that Cartier UK gets a “fair” amount of support and allocations vs. market size and potential.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Previous marketing experience.
- Previous experience in the Fragrance field or in Trade Marketing would be an additional asset.
- Strong communication skills in English, both written and verbal; International culture would be a plus.
- Strong analytical skills and affinity with numbers.
- Organized, pragmatic, able to manage & build from scratch new projects and leading cross-functional teams.
- Pro-active behaviour, inner drive.
- Results-oriented person, “ROI culture”.
- Flexible mind-set and quickly adaptable person.
- Must be detail oriented and have a passion for thoroughness and accuracy.
- Solid knowledge of MS Excel, Word and PowerPoint.
WHAT DO WE OFFER?
At Cartier, we are proud to employ talents from diverse backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
WHO ARE WE?
As a place where singularity thrives together, we value the uniqueness of our people, and we see the results of what we do because we are on the journey together. We recognize the richness diversity brings and we embrace a workplace where those differences can be leveraged.
We offer exciting opportunities to gain experience professionally and personally in a supportive environment which in turn inspires the Cartier creations that become icons in the world of luxury.
We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
Quite simply, Cartier is a place like no other. Welcome to our Maison!
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- Initial screening call with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the HR Manager
