Social Media Content Consultant (Freelance)

Role: Social Media Content Consultant (Freelance)
Hours: Part-time, flexible (approx. 3–6 hours per week)
Location: Fully remote (UK-based only)
Pay: £25 per hour
Start Date: ASAP

Role Overview:

Propelling Parrot Ltd. is hiring a high-level Social Media Content Consultant to support and develop our in-house team of content creators. We manage multiple glamping and hospitality brands across the UK — and while our content is consistent and well-run, we want it to hit harder, reach further, and convert better.

This is not a content creation role — it’s a strategic coaching and quality leadership position. You’ll act as a guide, sounding board, and expert eye across Reels, TikToks, captions, brand tone, and performance strategy. You’ll join regular Zoom check-ins, contribute actively in team WhatsApp chats, and help us push every piece of content closer to excellent.

Key Responsibilities:

• Lead weekly or fortnightly team coaching calls (Zoom)
• Provide hands-on feedback in team WhatsApp chats on posts, Reels, and campaign ideas
• Review and advise on content calendars across multiple brands
• Help each brand stand out with distinct tone, visuals, and content style
• Guide the team on:
• High-performance Reels and TikToks
• Caption writing that leads to action
• Brand differentiation through content
• Leveraging trends in a relevant way
• Support with analytics interpretation and content testing
• Help build scalable processes for better creative output and consistency

We’re Looking For Someone Who:

• Has 5+ years’ experience in social media strategy, with a portfolio of brands (not influencers)
• Understands Instagram, Facebook, and TikTok inside out — content formats, hooks, conversion paths, and trends
• Can give thoughtful, honest feedback that actually helps people improve
• Can spot why something looks okay but won’t convert — and help fix it
• Is comfortable in fast-moving team chats and async collaboration
• Has demonstrable success helping brands grow and perform online (reach + bookings/sales)
• Ideally has experience in the travel, glamping, or hospitality space

Requirements:

• UK-based
• Freelance / self-employed
• Strong portfolio or brand examples (please share links)
• Available for regular daytime Zoom calls + WhatsApp input during the week
• Comfortable working with a young, proactive team across multiple projects

To Apply:

Please send:

• A short intro telling us who you are and why this role suits you
• Links to brand accounts you’ve worked on (must not be your personal account)
• A few lines on how you’d improve this sample client brief:
• “We’ve got a glamping pod opening in Cornwall next week. Reels are going out but bookings are slow — the views are decent, but conversions are low. What would you look at first?”

Job Types: Part-time, Freelance

Pay: £22.00-£25.00 per hour

Benefits:

• Work from home

Schedule:

• Monday to Friday

Application question(s):

• Have you previously worked in marketing for a hotel, accommodation, or travel-related business?
• Have you managed social media accounts on behalf of a business, rather than creating content as an influencer or in a UGC style?
• Could you please the best profile you've worked on and some successes

Experience:

• Social Media Content Creation: 5 years (required)

Work Location: Hybrid remote in Birmingham B40 1NT

Reference ID: Social Media Content Creator (Reels - Including Content Shoots)
Expected start date: 25/07/2025