Role Overview
Key Responsibilities:
- Collaborate with the Head of Marketing to shape and execute a future-focused marketing strategy.
- Integrate the new brand strategy across segment communications to build engagement and trust.
- Lead strategic positioning of new propositions using customer and market insights.
- Develop audience-specific messaging aligned with the overarching brand strategy.
- Partner with Senior Marketing colleagues to deliver impactful proposition launches.
- Lead key marketing initiatives and cross-functional projects to ensure alignment and collaboration.
Must have worked within financial services and have outstanding experience of articulating new propositions in distinctive and compelling ways, including creating insight-led positioning, messaging and channel strategies.
Must have proven ability to translate audience need into go to market plans that deliver against organisation KPIs.
Must be confident working in a matrixed organisation, with proven ability to influence change and navigate complexity.
Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Flexible and agile working
To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):
- hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
- reduce or vary working hours
- reduce or vary the days worked
- work compressed hours
- job share
Directorate/Department Overview
The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe. This includes:
- Definition of our customer strategies
- Developing, maintaining and evolving our customer value propositions
- The brand and marketing of Nest to our customers
- The design of the service experience our customers enjoy across all channels
- Working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe
Organisational Overview
Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity and Inclusion
We also recognise the importance of diversity of thought and other forms of neurocognitive variation.
If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact: careers@nestcorporation.org.uk.