Senior GTM Enablement Specialist

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

We are looking for a Senior GTM Enablement Specialist to equip our sales and customer success teams with the tools, training, content, and processes they need to accelerate productivity and drive revenue growth. In this role, you’ll develop and execute enablement programs for Account Executives (AEs), Sales Development Representatives (SDRs), Customer Success, and other GTM roles. By collaborating with leadership and cross-functional teams, you’ll play a pivotal role in aligning strategy, optimizing processes, and driving the success of Staffbase’s go-to-market (GTM) initiatives.

What you'll be doing

Strategic Enablement

• Collaborate with regional GTM leadership to define enablement objectives aligned with business goals
• Develop and execute an enablement strategy that supports revenue growth and enhances team performance

Onboarding and Training

• Own the end-to-end onboarding process for new hires, ensuring rapid ramp-up to productivity
• Design and deliver ongoing training programs focused on selling skills, product knowledge, and competitive positioning

Content Development and Management

• Create and manage enablement resources such as playbooks, flows, and live sessions
• Partner with Product Marketing to ensure alignment on messaging, content, and campaigns for the regional team

Tools and Technology Optimization

• Oversee the adoption and utilization of sales tools such as Salesforce, Gong, Learning360 and Highspot
• Identify opportunities to enhance workflows and streamline sales processes through technology and automation

Performance Coaching and Support

• Partner with Sales & CS Managers to develop coaching frameworks and methodologies
• Provide actionable feedback and support to individual contributors to improve deal outcomes and sales effectiveness

Metrics and Reporting

• Track and analyze GTM performance metrics (e.g., win rates, deal velocity, pipeline health) to identify areas of improvement
• Use data insights to iterate on enablement strategies and demonstrate the impact of enablement programs

Cross-Functional Collaboration

• Act as a liaison between Sales, Marketing, Product, and Customer Success to ensure alignment on GTM initiatives
• Advocate for the needs of the regional GTM team in internal projects and new product development discussions

What you need to be successful

• Minimum 5 years experience in a sales or CS role (SDR, AE, Solutions Engineering, Customer Success) with a track record of high performance
• Proven experience in Sales, Sales Enablement, or a related field, with a track record of improving sales performance
• Strong understanding of sales methodologies, processes, and tools
• Excellent facilitation, coaching, and training delivery skills
• Ability to create compelling content and deliver engaging programs
• Analytical mindset with experience using data to inform decisions and measure success
• Collaborative approach with the ability to build relationships across departments
• Familiarity with tools such as Salesforce, Gong, and other sales enablement platforms
• Strategic and results-oriented mindset
• Strong organizational and project management skills
• Adaptability and problem-solving abilities in a fast-paced environment
• Passion for empowering teams to achieve their full potential

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of £1356
• Growth Budget - all employees get a yearly budget for external training of £900 and one day off for growth per year (increase to two days in 2nd year)
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Wellbeing - Monthly Wellbeing Allowance £30, from fitness to mental health, hobbies to relaxation
• Support - we’re offering a Company Pension and Private Medical Insurance incl. Dental, life assurance. Parents can get up to 12 weeks of paid parental leave
• Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces
• Team Building - Regular team and office events including the yearly Staffbase Camp
• Volunteers Day - you’ll get one day off per year for supporting a social project
• Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid