Role: Global Commercial Enablement Lead
Reporting to: VP, Global Product Marketing
Location: London, UK
THE OPPORTUNITY
MiQ is a global programmatic media partner, helping brands and agencies make smarter marketing decisions through data, technology, and human insight.
We blend programmatic expertise and leading AI technology with consultative partnership to drive real business outcomes.
MiQ Sigma is the company’s transformative AI-powered advertising technology trained on the world's most connected data set. Its unified intelligence platform brings together data, technology, and campaign workflows, applies advanced AI to make smarter, data-driven marketing decisions, and fundamentally shifts how brands and advertisers connect with consumers in today's fragmented digital landscape.
We are seeking a motivated, dynamic Global Commercial Enablement Director to support our growing global team.
Reporting to the VP, Global Product Marketing, you will lead our global commercial product enablement efforts. Working closely with Sales, Account Management, Product, and Marketing team leaders, you will have the opportunity to make a significant impact on how we go-to-market with our technology and media solutions. This includes both the strategic conceptualization of the sales enablement approach in line with company and product goals, and working with global and local commercial team leads to execute those strategies. You’ll use your talent for project management, collaboration, messaging, communication and product, market and customer knowledge to ensure success.
If you are a seasoned, independent Product Marketing or Sales Enablement pro with a keen attention to detail, a track record of building strong relationships to enable sales teams, and an understanding of the programmatic media industry - we want to hear from you.
JOB RESPONSIBILITIES
As part of the global product marketing team, your main responsibility will be to support our product go-to-market and commercialisation efforts through:
Increasing content usage
- Own and streamline MiQ’s enablement tech stack and GTM processes.
- Drive sales and AM adoption of systems/ processes for surfacing sales content.
- Work with other PMMs to drive an increase in the quantity and regularity of snackable sales enablement content releases across our product suite (e.g. sales email templates, insights, one sheet, talk tracks, FAQs, competitive kill points, newsjacking paragraphs, packages etc)
Decreasing ramp-up time for sales
- Collaborate with L&D team in creating a sales onboarding program that covers MiQ’s products and how we sell them
- Own the execution across stakeholders of go-to-market training programs for our tier 1 and 2 global product launches: including product updates, market trends, objection handling, and value selling techniques, and pitch or demo practice methods.
Monitoring impact metrics
- Regularly report on usage and effectiveness of collateral assets and training across product marketing
- Build effective measurement frameworks for go-to-market adoption
- Develop systems and process for customer feedback data collection and interpretation
Shortening the sales and partnership cycle
- Develop sales cycle analysis to inform strategy around selling our products such as pricing, prospecting process, upselling, custom segmentation etc
- Leverage and automate platform usage data to inform and improve commercial success
REQUIRED EXPERIENCE
- Proven work experience as a Product Marketing, Sales Marketing, or Sales Enablement professional - 5+ years
- Strong commercial understanding of the programmatic industry
- Track record in designing and executing successful sales enablement programs, including training
- Proven ability to create attractive commercial product packaging content such as offers or bundles
- Experience working with key sales enablement systems such as Seismic, Gong, Glean, Salesforce, Thoughtspot or other similar platforms
YOUR CORE COMPETENCIES
PROJECT MANAGEMENT:
- Highly organized, with an outstanding ability to plan and execute complex enablement programs and training plans with multiple objectives, stakeholders and deliverables
- Proactive in creating and improving team processes with attention to detail
- Able to plan ahead and predict blockers in order to prevent them
ANALYSING:
- Ability to correctly interpret qualitative and quantitative data and extract key relevant themes.
- Aptitude for building a deep understanding and empathy for internal and external audiences.
- Proactively seeks to understand and is comfortable communicating the technical detail of products.
PRODUCT STORYTELLING:
- Creates compelling product storytelling, positioning and messaging based on a thorough understanding of MiQ’s market, products and clients needs
- Commercially minded, with an ability to build attractive promotions, packaging and pricing models.
COLLABORATION:
- Builds strong positive stakeholder relationships in order to influence people and reach objectives
- Understands global cultural differences in communication and adapts accordingly.
- Proactively open and transparent on work priorities and progress with all stakeholders
- Approaches change and the need for agility with a positive attitude.
COMMUNICATION:
- Can speak clearly and empathetically to all of MiQ’s audiences - internal and external
- Adept at making complex product information easy to understand
- Flawless command of the English language; written communication is always compelling, mistake free and in MiQ’s Tone of Voice.
- Creates a range of suitable content outputs that showcase a detail-orientated approach, an eye for design, and are always within MiQ’s brand guidelines
BENEFITS
- 6 months fully paid parental leave for all new mothers, fathers and adoptive parents
- Private health cover for you and your family
- Free lunch provided in the office, in addition to complimentary snacks, fruits and drinks
- 25 days annual leave plus bank holidays
- 2 extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
- Referral bonus scheme
- Discounted gym memberships
WHAT WE VALUE IN OUR PEOPLE
Passion – We love and live what we do
Determination - We always find a way to figure it out
Unity – We back each other and challenge each other
Agility – We anticipate the unexpected, embrace and adapt to change
Courage – We dare to think unconventionally
At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace. We are focused on diversity and inclusion so that all employees feel a sense of belonging to help them thrive throughout their careers at MiQ.