Job Overview
We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing and e-commerce, with a passion for driving brand awareness and sales growth. This role requires a blend of creativity and analytical skills to develop effective marketing strategies that resonate with our target audience. As a Marketing Executive, you will be responsible for managing various marketing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to enhance our brand presence.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to drive traffic and sales through e-commerce platforms.
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
- Manage SEO initiatives to improve organic search rankings and website visibility.
- Create and execute Facebook advertising campaigns to increase engagement and conversion rates.
- Collaborate with the sales team to align marketing efforts with sales goals and product launches.
- Oversee product management activities, ensuring that marketing materials effectively communicate product benefits.
- Utilize Adobe Creative Suite to design compelling graphics and promotional content.
- Analyze campaign performance using Google Analytics and Google AdWords, providing actionable insights for optimization.
- Manage email marketing campaigns to nurture leads and maintain customer relationships.
- Maintain the company website using WordPress, ensuring content is up-to-date and engaging.
- Assist in budgeting for marketing initiatives, tracking expenses against planned budgets.
Requirements
- Proven experience in digital marketing, e-commerce, or related fields.
- Strong knowledge of SEO best practices and analytics tools (Google Analytics).
- Familiarity with Facebook Advertising, Google AdWords, email marketing strategies, and budgeting processes.
- Proficiency in Adobe Creative Suite for graphic design tasks.
- Experience with WordPress; basic understanding of HTML is preferred.
- Excellent research skills with the ability to analyze data effectively.
- Strong communication skills, both written and verbal, with an emphasis on persuasive messaging.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
- A proactive attitude towards learning new tools and techniques in digital marketing. Join us in shaping the future of our brand through innovative marketing strategies!
Job Type: Full-time
Pay: £30,000.00-£40,000.00 per year
Work Location: In person