Local Marketing Executive (Nursery Group)
Reporting Line:
Head of Marketing
Job Location:
Office Based - Berkhamsted, Hertfordshire
(Occasional travel required for nursery visits or business meetings)
Purpose & Objectives
The Local Marketing Executive plays a pivotal role in growing our nursery group by driving local marketing efforts. You will work alongside a talented marketing team, helping nurseries thrive by generating enquiries, supporting growth, attracting top talent, and building strong local reputation.
Reporting to the Head of Marketing, you will be the key contact for nursery managers, ensuring all marketing activity is consistent, creative, and effective across our group-owned nurseries. This role requires creativity, excellent communication skills, and the ability to work independently, with regular travel to nurseries required.
Key Responsibilities
Marketing Strategy & Execution
- Act as the main marketing contact for our nurseries, providing ideas, support, and guidance.
- Work closely with nursery managers to understand their local needs and deliver tailored strategies to drive enquiries and occupancy.
- Develop and execute launch marketing plans for new nurseries, from build phase to grand opening.
- Own the local marketing roadmap, tracking activity and providing regular impact updates to the wider team.
- Monitor competitor marketing activity to ensure our brand stays ahead.
Campaign & Content Management
- Create engaging, high-quality content for social media, ensuring posts connect with families and reflect local community values.
- Proactively grow and manage online reviews (Google and daynurseries.co.uk), supporting managers to encourage positive parent feedback.
- Provide training and support to nursery teams to help them manage their own social channels effectively.
- Work with the design team to bring creative campaigns to life.
- Manage nursery website content and updates, keeping information accurate, engaging, and optimised.
- Coordinate photography, video, and virtual tours to showcase nurseries at their best.
Events & Brand Engagement
- Plan, support, and attend nursery launch events, open days, and local community activities.
- Assist with wider company events such as conferences, exhibitions, and charity initiatives.
- Act as a brand champion, ensuring all local communications align with brand guidelines.
- Support internal communications to strengthen staff engagement across nurseries.
Data-Driven Decision Making
- Track and analyse marketing performance, providing reports and recommendations for improvement.
- Deliver quarterly summaries of local marketing activity, highlighting trends, successes, and opportunities.
- Support the management of the nursery group marketing budget, ensuring effective use of spend.
Collaboration & Support
- Be a key point of contact between nursery managers and the central marketing team.
- Manage and respond to local marketing requests, coordinating with external agencies when required.
- Collaborate with the wider marketing team on group-wide projects designed to drive enquiries.
Skills & Experience
Essential
- Experience in a marketing or communications role, ideally across multiple locations or sites.
- Strong knowledge and interest in social media platforms (Facebook, Instagram, LinkedIn).
- Confident in creating content on platforms like Canva and engaging with local target audiences.
- Excellent people skills; able to build strong relationships with nursery managers and staff.
- Highly organised, proactive, and able to work independently on multiple projects.
- Strong copywriting, proofreading, and attention to detail.
- Willingness to travel regularly to nurseries.
#West Kensington
Job Type: Full-time
Pay: Up to £30,000.00 per year
Benefits:
- Additional leave
- Casual dress
- Company events
- Company pension
- Employee discount
- Enhanced maternity leave
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private dental insurance
- Private medical insurance
- Referral programme
- Sick pay
- Store discount
- Work from home
Ability to commute/relocate:
- Berkhamsted HP4 2UB: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Willing to work 4 days in Head Office and 1 day working from home
Education:
- Certificate of Higher Education (required)
Experience:
- Marketing : 3 years (required)
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person