Job Advert
Junior Nutritional Content Executive
The nutritional landscape is changing, with customers struggling to have their questions answered correctly and simply. With search and social channels dominated with health claims and promises, newly trained coaches and general misinformation - AI-generated recommendations and social platforms are becoming key search tools. We are looking for an Nutritionally Accredited Copywriter to help us lead this shift, ensuring our brand is present wherever consumers are researching or considering a solution to their health and nutritional challenges.
You will be responsible for helping to grow our visibility across organic search, AI-powered platforms (AI Overviews, LLMs, conversational search), and social media channels. Areas of responsibility will include on-site content hubs, editorial content across The Locker Room and media publications, as well as addressing community forums, specifically Reddit.
Core Responsibilities
Search & AI Discovery
- Execute content output that aligns to our Organic strategies to increase visibility across traditional search (Google, Bing) and AI-powered platforms (LLM-generated answers, AI Overviews, conversational AI).
- Translate consumer behaviour and evolving discovery trends into actionable content..
- Shape how the brand appears within AI-generated recommendations, trip-planning tools, and social-powered discovery journeys.
- Collaborate across SEO, content, data, and social to integrate findings and continually optimise.
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Stay informed on developments in AI search, nutrition sector, and platform innovation to keep the brand at the forefront of discovery.
Social Discovery
- Develop and partner with the social team to execute strategies to increase visibility on social search with a focus on Reddit and other community forums.
- Be curious about the changing landscape and importance of social search, specifically within TikTok and YouTube. Collaborating with our Social Media Executive and TikTok Content Creator to grow in this area.
- Develop and manage social search reporting dashboards to deliver learnings, optimisations and new opportunities back to the team driving further impact.
- Join the dots across the evolving search landscape to maximise the impact of initiatives across organic search, AI-powered platforms and social search.
Core Competencies
- Experience and background in Nutrition; specifically Bachelors Degree or Masters.
- Passionate about simplifying and demystifying nutrition. You are frustrated with how the market speaks to consumers and want to simplify this.
- Curious about how people search and interact with marketing in the nutrition space.
- Collaborative, data-literate, and confident writing long-form content.
- Excited by the opportunity to shape the future of how consumers find and engage with Protein Works.
Core Behaviours
Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.- Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
- 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.