Electrify Video Partners is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. Our mission is to turn creators into global media businesses by building teams, scaling the production and distribution of their content and introducing new revenue streams across platforms. Our portfolio of premium, market-leading brands includes Astrum, fern, Fireship, Mentour Pilot and Veritasium. We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey. Come and build the future of media with us!
As Head Of Short Form, you will be responsible for shaping the editorial vision and driving audience growth for this fast-growing area of the business. You’ll have a first-rate understanding of what makes video content resonate on YouTube Shorts, TikTok and Reels, along with a track record of success. You’ll be able to respond to briefs from brands, working with our content teams to create short form video that delights audiences and delivers on the sponsor’s objectives - while upholding the premium quality of our content. Working with a team of producers and video editors, you’ll set strategy while also being hands-on with data insight and publishing tactics. This is a senior role that would suit someone with the drive to achieve real impact at a company whose mission is to inform and inspire generations.
Tasks
- Lead creative strategy and execution for Electrify’s short form branded content
- Develop audience growth strategy for Shorts, Reels and TikTok, working across multiple creator brands
- Project manage the workflow for branded short form video
- Respond to briefs from brands, developing ideas in partnership with channels’ creative teams
- Pitch ideas proactively to brands, working closely with Electrify’s sales and brand partnerships teams
- Conduct audit of Electrify’s non-branded short form output, identifying opportunities for improvement and audience growth
- Working with Channel Managers, use all relevant platform tools to drive meaningful engagement and build loyal communities around our creator brands
- Give creative feedback on both branded and non-branded short form video assets
- Work closely with channel creative teams to ensure branded content ideas align with the channels’ values and audience expectations
- Conduct video and campaign performance analysis, making data-driven adjustments accordingly to ensure we are hitting our KPIs in terms of audience growth, views and engagement
- Use AI tools to enhance productivity, brainstorm more efficiently, and keep Electrify at the forefront of innovation in short form video production
- Be obsessive and curious about the branded short form content space, keeping track of what top creators are doing and sharing inspiration with colleagues
\* Track record of building audiences via short form video on TikTok, Instagram, Shorts
- Exceptional communication skills, with the ability to sell your vision to cross-functional colleagues and build trust with creator partners
- Project management experience - with proven ability to drive projects forward and hit deadlines
- Adept at using AI tools to support ideation and enhance short form video workflow
- Technical understanding of short form video editing, enabling you to give creative feedback with authority
- Excellent attention to detail and a keen eye for visual aesthetics
- Up-to-date understanding of community-building tactics on short form platforms
- Adept at analysing data and making data-driven decisions
- Self-motivated with the ability to meet deadlines in a fast-paced environment.
- Prior experience working with premium educational creators
- Experience of managing paid social campaigns, either directly or via an agency
- Given the educational nature of Electrify content, some understanding of scientific topics is a nice-to-have
- Familiarity with project management tools such as Monday
Electrify Culture
- Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.
- Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.
- Our Values – We are committed to fostering a culture that values innovative thinking and the ability to drive positive change.
- Force for good - We believe in leveraging the power of Electrify to change lives and have set up our Creator Foundation. For each established creator that we invest in, we will provide both the cash and production support for an emerging creator to produce and distribute a video that tells an important story linked to one of the United Nations' 17 Sustainable Development Goals (SDGs). We actively encourage your involvement in these projects.
- Work from anywhere with an allowance for tech
- Flexible hours
- Employee referral program
- The opportunity to work in a vibrant and innovative environment where you can learn rapidly and grow quickly
- A supportive, collaborative and passionate team
- An opportunity to leave your footprint with ownership & responsibility from the start
- Creating inspirational videos watched by millions of people
- A flat organizational startup structure