Overview:
Circle Cardiovascular Imaging (Circle) designs, builds, and implements the best-in-class cardiovascular Magnetic Resonance Imaging solutions. At the heart of everything we do is our unrelenting drive to continually offer better solutions for healthcare providers that improve healthcare outcomes. This fuels our creativity, informs our decisions and it is the reason we are passionate about our work and most importantly why we are successful. We are careful stewards of resources focused on optimizing both customer and investor value. We strive to make Circle a place where employees are highly valued, engaged, and have opportunities for professional development. Our roots are medical and digital, our passion is contagious, and our people are amongst the best.
Circle's vision is to Transform Cardiovascular Care through Intelligent Solutions. Circle is a well-known, established leader in the cardiovascular imaging industry, with our best-in-class MR and CT imaging solutions utilized by top healthcare institutions worldwide.
Position Overview:
Circle Cardiovascular Imaging is seeking a highly motivated and results-oriented Field Marketing Specialist to join our growing team. Reporting directly to the VP of Marketing, you will be responsible for executing targeted marketing strategies and organizing impactful trade shows to drive sales qualified leads and support our sales objectives.
At Circle Cardiovascular Imaging, we believe in empowerment, respect, and putting our people first. We foster a collaborative environment where every team member is valued and
encouraged to contribute to our shared success.
In this role, you will be the bridge between our global marketing efforts and regional market needs, ensuring our brand message resonates with our target audience and directly contributes to sales success. Your primary measure of success will be the generation of high-quality sales qualified leads for our sales team.
Responsibilities:
- Execute regional marketing campaigns tailored to specific regional markets and customer segments.
- Strategically plan and staff regional events, trade shows, and conferences to maximize brand visibility and lead capture.
- Manage event follow-ups, ensure timely routing of leads with the sales team
- Collaborate closely with sales leadership to understand their needs and develop marketing programs that effectively support lead generation and conversion goals.
- Upstream marketing
- Manage regional marketing budgets, ensuring efficient allocation of resources and rigorous tracking of return on investment (ROI).
- Provide regular and comprehensive reporting on field marketing activities and results, highlighting key successes, areas for improvement, and the impact on sales qualified leads.
- Work in conjunction with the Marketing Content Development team to ensure the creation of impactful and targeted content specifically designed for demand and lead generation programs as well as account-based marketing.
- Align regional sales and marketing priorities to ensure a cohesive and effective go-to-market strategy with a direct impact on sales booking objectives.
Requirements:
- Bachelor's degree in Marketing, Biotech or equivalent.
- 3-5 years of work experience in a customer-facing role, ideally within marketing.
- Experience in the healthcare industry is a significant plus.
- Proven ability to execute marketing campaigns and manage events.
- Strong collaboration skills and experience working with sales teams.
- Excellent organizational and project management abilities.
- Demonstrated experience managing budgets and tracking ROI.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team. Ability to travel approximately 15% of the time.
About the Benefits:
- Competitive compensation and vacation
- Transportation allowance
- Flexible working arrangements
- Employee Wellness Program
- Professional development and tuition reimbursement program
- Gratifying internal recognition/kudos programs
- Annual salary review – based on company and individual performance
- Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued
Upon joining Circle CVI, you will be welcomed into a collaborative and supportive company with uncompromising values on quality, innovation, culture, and customer service. Join us in changing the medical technology world and submit your application below!
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