Email Marketing Specialist

Email Marketing Specialist __________________________________________________________

Grade / Level: Employee

Reporting to: Marketing Campaign Manager

Department: Marketing

Location: Hybrid - Head Office, Wigston & remote

__________________________________________________________________________

Purpose of Role

The Email Marketing Specialist will support Marketing Campaign Managers and the wider marketing team in delivering customer email communications, aligned with the marketing plan, lifecycle campaigns, and ad-hoc business requirements. You will also manage social media execution and assist in campaign reporting and optimisation.

You’ll be responsible for developing, implementing, and optimising customer-focused email campaigns and owning organic & targeted social media delivery. The ideal candidate will blend creativity with analytical thinking, leveraging tools like Pardot and Zoho Social to ensure engaging, compliant, and data-driven marketing communications.

Key Responsibilities

Email Marketing

• Develop and execute end-to-end email campaigns to support the Marketing Plan
• Proofread and QA all content for tone, accuracy, and compliance.
• Generate monthly reports and insights using Pardot analytics, heatmaps, and GA4
• Drive the content planning and campaign scheduling process for email and social.
• Work cross-functionally to ensure emails are brand-consistent and stakeholder-approved.
• Maintain documentation on email marketing best practices.
• Build and deploy Pardot emails using WYSIWYG and HTML templates.
• Create and maintain Pardot landing pages, forms, and workflows.
• Conduct A/B testing on subject lines, send times, and content.
• Monitor key metrics: open rates, UCTR, and revenue.
• Apply UTM tracking and validate all links pre-deployment.
• Collaborate with CDM team to build and maintain accurate, segmented audiences.
• Ensure compliance with GDPR, DPA, and internal communication policies.

Social Media Ownership

• Schedule and manage posts via Zoho Social across LinkedIn, Instagram, Facebook & Meta.
• Run boosted/location-targeted posts and manage LinkedIn Lead Gen forms.
• Set up integrations for external social media partners and resolve account issues.
• Monitor inbox messages and post engagement; provide performance reporting.
• Coordinate with the external agency on paid social activity where required.

Experience, Knowledge & Skills

Essential

• Strong experience in email marketing and campaign execution (ideally using Pardot or similar).
• Exceptional attention to detail, proofreading, and QA skills.
• Commercially aware with a proactive, energetic, and adaptable approach.
• Excellent communication, organisational, and project management skills.
• Familiarity with CRM/marketing automation tools and segmentation strategies.
• Solid grasp of GDPR/DPA compliance for marketing communications.
• Social media platform knowledge, including content scheduling and performance reporting.
• Data-driven mindset with ability to interpret and act on campaign insights.
• Ability to use code in order to build emails
• Copywriting or creative content experience.
• Experience with Google Analytics.

Desirable

• Confidence in presenting reports and campaign performance to stakeholders.
• Experience working with or briefing external agencies.

Personal Attributes

• Collaborative, with excellent relationship-building skills.
• A self-starter who thrives in fast-paced environments.
• Creative thinker with a customer-first mindset.
• Confident, clear communicator — written and verbal.

Meet the recruiter

Rich Hemmings

MyHR@cromwell.co.uk