Inriver is the leading Product Information Management (PIM) solution that helps brands, manufacturers, and retailers transform product data into a strategic asset. Our AI-powered, cloud-native platform integrates seamlessly with both upstream systems and downstream channels, enabling companies to continuously optimize their product experiences across every touchpoint.
What We’re Looking For
We are seeking a results-driven marketer with a growth mindset to join our dynamic marketing team as EMEA Field & Global Channel Marketing Manager.
The Field and Channel Marketing Manager will serve as the primary point of contact for Field and Channel Marketing efforts. This role is essential in coordinating and executing marketing campaigns, events, and strategies to increase opportunity creation.
The ideal candidate will possess strong experience in B2B SaaS marketing, excellent strategic and execution skills, and the ability to adapt to a dynamic market environment.
Key Responsibilities
- Regional Coordination and Strategy Execution
- Act as the primary ‘go-to’ for EMEA Field and Global Channel Marketing, coordinating efforts with relevant sales and channel teams.
- Develop and maintain strong relationships with sales, SDRs, channel partners, demand generation, marketing operations, and other teams to create and execute on an agreed marketing strategy.
- Promotion and Campaign Management
- Promote key assets, webinars, events, campaigns, and newsletters within the region across marketing channels including email and social marketing.
- Plan, develop, and execute regional field and channel marketing campaigns with a clear focus on scaling opportunity creation that can convert to revenue.
- Manage the planning, development, and staffing of regional field and channel marketing events.
- Lead Generation and Awareness
- Drive regional awareness and lead generation by owning and managing regional marketing efforts.
- Develop relationships with channel partners, channel account managers, and sales teams to priorities and drive integrated marketing campaigns and joint go-to-market activities.
- Planning and Budget Management
- Develop quarterly plans that align with market penetration and lead goals, ensuring budget allocation supports these objectives.
- Manage and report on the regional marketing budget, ensuring effective use of resources.
- Event Coordination
- Plan, develop, and staff regional field and channel marketing events, ensuring alignment with regional sales and channel organization needs.
- Interact with prospects and partners at different regional events, promoting Inriver solutions.
- Performance Monitoring and Adaptation
- Monitor performance against the agreed-upon marketing plan, quickly adapting strategies as required.
- Report on plan performance both regionally and globally, suggesting corrections and adaptations as needed.
- Market Dynamics and Strategy Alignment
- Understand and adapt to changing market dynamics, such as partner engagement, competition, market segmentation, and customer priorities.
- Align closely with corporate demand generation initiatives to ensure regional efforts support overall goals (MQLs, SQLs, Opportunities).
. You're probably a match if
- 3-5 years of proven B2B Field and Channel Marketing experience in a global SaaS technology brand, with a working understanding of a channel partner ecosystem and successful, collaborative activities.
- Demonstrated experience delivering top-line impact through field and channel marketing campaigns and activities.
- You have proven success in managing field marketing programs and relationships with enterprise sales organizations and channel partners.
- You possess strong project management, time management, and execution skills.
- You embody strong organizational skills, with the ability to anticipate the needs of the market.
- You have the ability to maintain an optimistic, approachable, and self-starter attitude.
- You're skilled at managing a budget, optimizing investments, and reporting on results to stakeholders.
- You possess a strong desire to execute, drive impact, and demonstrate urgency with projects big and small.
- You have exceptional communication skills and are comfortable working in remote/hybrid organizations
Culture at Inriver
We don’t just build great software—we build great teams. Our people are curious, collaborative, and always up for a challenge .
Our values aren’t just posters on the wall—we live them:
- We are Invested – We lead by example and always show up for our teams and our customers.
- We are Inclusive – We believe the best ideas come from diverse minds, and everyone has a seat at the table.
- We are Ingenious – We get creative, challenge the norm, and embrace curiosity like it’s our superpower.