Purpose of the Role
To support the day-to-day operational fulfilment of Partners in the McLaren Racing portfolio, whilst assisting the wider partner base where required, such that the contractual rights are fully leveraged and maximised, while the long-term individual and company relationships are created and maintained.
Role Dimensions
Reports to Manager, Partnerships
Focus of the role is supporting the day-to-day operational fulfilment of key partners, supporting the Manager, Partnerships
The role will also support the wider Formula 1 Partnerships Team and Senior Leadership Team in general
The role is based at the McLaren Technology Centre, Woking, Surrey, UK, but may require some travel both within the UK and internationally and consequently flexibility in working hours will be required
Principal Accountabilities
Partnership Responsibilities
Support the Manager, Partnerships to ensure the successful delivery of 2-3 commercial partner’s 360 activation plans to ensure that the partner’s rights are maximised to achieve their objectives and KPIs across:
Partner events and activities, internal and external.
Activation campaigns, experiential or digital.
Appearances.
Experiential and display asset bookings.
Merchandise.
Develop a strong understanding of assigned partner’s business objectives, brand marketing strategy, target delivery and growth markets, competitors and KPIs.
Support weekly/monthly meeting management (agenda setting and note taking) and rights tracking.
Support with partner executive engagement and gifting plan, including maintaining all CRM data across day-to-day account members, agencies and partner leadership teams.
Develop and maintain strong relationships with day-to-day stakeholders within the partners organisations.
Apply the McLaren brand principles to ensure all activation is executed to high standards and all brand and regulatory guidelines are adhered to.
Requirements
Knowledge, Skills and Experience
Experience in delivering partnership marketing activities, sponsorship. brand/product marketing, sales, and communications campaigns.
Organised and capable of dealing with multiple workstreams, delivering them on time and to brief, to the expected standards, working across departments.
Ability to work under pressure, prioritise workload and report proactively with rigour to immediate managers and business as needed.
Willingness to learn and develop an understanding of our partners’ business drivers and strategies.
Knowledge of, and passion for the sports marketing and entertainment landscape.
Excellent communication and presentation skills both verbal and written paying close attention to detail given frequent interaction with several stakeholders.
Good working knowledge of IT packages (e.g. MS Office suite).
Fluent in English. Other languages would be an advantage.
Personal Attributes
Personable – As one of the primary and key faces of McLaren to our partners, clients and the marketplace, must be an effective and confident communicator
Accountable - A proven winner, someone who is driven and comes with an outstanding work ethic and expects the best from themselves and their people
Collaborative – Engages the partnership ecosystem, networks and alliances to support long term success of the account
Organised – Ability to run, track and deliver multiple workstreams and activity at the same time
Motivated – Approaches work and delivery with good energy and proactive mindset.
What can McLaren offer?
We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.
We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.
McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.
Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.
We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.