StackAdapt is looking for an experienced EMEA Marketing Manager to lead the localisation and orchestration of integrated marketing campaigns across our highest-priority EMEA markets. This business-critical role will be responsible for regional marketing performance, funnel insight, and field execution, driving pipeline growth across the UK, France, Germany, Spain, and the UAE.
Reporting to the Director of Marketing, EMEA (with a dotted line into Growth Marketing, including Digital Integrated Marketing and Marketing Operations), this individual will partner closely with regional and global teams to ensure campaigns are locally relevant, strategically aligned, performance-tracked, and effectively activated across the region.
What You'll Be Doing
- Lead the strategy, execution and follow-up of regional campaigns, sponsorships, webinars and field events in collaboration with the EMEA Content, Global Growth and Event Marketing teams.
- Own the EMEA pipeline, including tracking and analysis of funnel metrics to inform targeting, optimise spend allocation, and drive continuous campaign improvement.
- Provide strategic input into the planning of global digital campaigns, ensuring EMEA-specific messaging, sequencing, and buyer journey nuances are represented.
- Localise and adapt global campaigns for the UK, France, Germany, Spain, and the UAE, collaborating with global digital and content leads to ensure market relevance.
- Coordinate regional lead capture strategies and post-event nurture activities to maximise conversion and sales enablement impact.
- Act as the operational link between regional marketing and global marketing ops, ensuring tools, reporting, and campaign processes reflect regional needs.
- Collaborate with regional revenue teams to align campaign objectives with pipeline goals and to continuously improve lead quality and follow-through.
- Identify and share regional success stories to support local case studies and customer marketing.
What You'll Bring to the Table
- 5+ years in B2B marketing, demand gen, or campaign management, ideally in EMEA.
- Deep understanding of regional buyer journeys, sales cycles, and campaign metrics.
- Ability to influence campaign direction without owning daily digital execution.
- Field and sponsorship marketing experience across EMEA.
- Data-driven mindset; comfortable using performance metrics to improve ROI.
- Strong collaboration and communication skills across global teams.
- Proficiency in Salesforce, marketing automation & reporting tools (e.g. Hubspot, Hockeystack).
- Fluent in English; other European languages a plus.
StackAdapter's Enjoy
- Competitive salary
- Private Medical Insurance cover
- Auto-enrolment into the company pension scheme
- Work from home reimbursements
- Coverage and support of personal development initiatives (conferences, courses, etc)
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events (virtually!)
- Take part in our walk and wander policy and work anywhere in the world
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024G2 Top Software and Top Marketing and Advertising Product for 2024Campaign’s Best Places to Work 2023 for the UK2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
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