Cupra Specialist

Overview:

Location: Manchester city centre on site

Department: Lookers CUPRA

Salary: £30,000 per year

Hours: 42 hours per week on a rota basis, covering Monday to Sunday. Rota’s will be planned in advance so there is time to plan and opportunities for evening event cover will be available with time back in lieu.

About the Role

Are you passionate about delivering exceptional customer experience? Join Lookers as a CUPRA Specialist at the first of its kind city garage and become part of a dynamic, forward-thinking team. You’ll play a pivotal role in ensuring our customers receive the world-class experience they expect CUPRA while collaborating with our dealership sales teams to drive enquiries, appointments, and build lasting relationships.

CUPRA Specialists represent the core of the CUPRA brand’s distribution strategy. They are the game changers and the key differentiators to offer our customers a unique and distinctive experience.

CUPRA Specialists in the Manchester City Garage will not be focussed on selling cars, but rather on accompanying any visitor or customer as they discover and experience the brand and its vehicles. They will instil passion and provide in-depth expertise, and where appropriate assist the customer in taking the next best step towards a purchase.

In a world moving towards digitalisation, this role is also responsible for connecting the online and offline worlds, personalising the experience for every customer.

RESPONSIBILITIES

A CUPRA Specialist will:

• CREATE CUPRA EXPERIENCES FOR CUSTOMERS
• Greet customers with a warm welcome, ensuring every customer is acknowledged instantly

• Provide the highest level of customer service to both current and future customers, ensuring each interaction is memorable.
• Ask openly about each visitor’s needs. Be interested in knowing their interests, motivations and lifestyle. Listen actively and tailor the experience accordingly.
• Know the models, values and attitude of the CUPRA brand in depth, and be ready to share.
• Present a suitable proposition for the visitor and explain how it meets their needs.
• Accompany the visitor in getting to know the vehicle and any related technology.
• Be prepared for any concerns or objections, listen closely, and handle them appropriately.
• Recommend and facilitate appropriate next steps for prospective customers, e.g. visiting a CUPRA retailer for a test drive, part-exchange valuation etc.
• Process enquiries through our digital journey and capture all interested customers details into the system.

• 
  PROMOTE AND STRENGTHEN THE CUPRA COMMUNITY

• Build brand awareness, embodying and sharing the passion of the CUPRA style and values.
• Drive awareness and promotion of the CUPRA City Garage through social media, events and online presence.
• Excite, engage and educate all prospective and existing customers through dynamic communication and local events/initiatives.
• Keep customers informed and excited by CUPRA brand and product news.
• Exemplify the CUPRA Specialist role for the benefit of retailer staff who will visit the City Garage as part of their training and engagement.
• Embrace the role of the City Garage as a hub of innovation and a test-bed for sales tools on behalf of the whole UK network.

• 
  CONTRIBUTE TO SALES VOLUME AND SALES EFFICIENCY

• Actively manage customers through the purchase funnel, collecting data and facilitating follow-ups at an appropriate CUPRA retailer for conversations to continue.
• Recognise/reward the loyalty of existing CUPRA customers who pass through, validating their choices and encouraging their repeat business.

REQUIREMENTS

We look for CUPRA Specialists who have:

• A bold, passionate and proactive outlook on life
• Excellent traditional and digital communication skills
• Demonstrable experience within a customer service environment
• Genuine interest in the automotive and mobility sectors, including broad trends such as electrification
• A flexible approach to the working environment
• A flexible approach to working hours/patterns
• In addition to:
  • A valid driving licence and acceptable driving record
  • Legal authorisation to work in the UK

COMPETENCIES

The CUPRA Specialist must have:

Why Lookers?

At Lookers, we don’t just hire people; we invest in them. By joining our team, you’ll gain access to opportunities for professional growth, work with industry-leading brands, and contribute to delivering exceptional service to our customers.

We also offer vehicle incentives, access to class-leading employee benefits and a host of training and succession opportunities.

Ready to take the next step in your career? Apply today and let’s achieve great things together!