Brand Content Creator/Videography Lead

Brand Content Creator/Videography Lead

Reporting To: Campaigns Manager

Location: Hybrid

Contract Type: Permanent

Hours per week: 40

Who are Bird & Blend Tea Co.?

Bird & Blend Tea Co. is an eco-conscious, people-focused, award-winning & B Corp-certified Tea Mixology company on a mission to spread happiness & reimagine tea!

Bird & Blend was set up & is run by Krisi & Mike, who met whilst studying Politics (of all things!) at university.

Building Bird & Blend from scratch while staying true to their ethos & values has been Krisi & Mike’s passion for over 10 years.

From the early days of packing tea in their bedroom & attending markets, to now, with an awesome team, multiple retail stores & a thriving international online store, Bird & Blend is leading the way in tea innovation in the UK.

Bird & Blend has grown out of a core belief in doing business in a better way. This is ultimately our why - it’s why we are in business & what we believe in. Of course, we want to welcome as many people as possible into our Magical World of Tea but fundamentally it’s what we care about other than great tea that makes us magical.

You can read heaps more information about us and our mission here: https://www.birdandblendtea.com/pages/our-story

We are looking for a passionate & talented Content Creator/Videography Lead to own the delivery of video content for our magical brand.

You will be responsible for the creation of all video content for use across multiple platforms, working to briefs supplied by channel owners. Reporting into our Campaigns Manager as part of our in-house Creative Studio, you’ll work cross-functionally with key stakeholders across Brand, Digital, Retail, People & Central teams to tell our brand stories & produce high quality video content.

This is a fast paced role in encompassing a wide range of video content, often producing a high volume of 30+ videos a week. It is perfectly suited to someone who loves video & is hungry to build their skillset as a videographer & content creator.

In this role, you will own the end-to-end creation & supply of each video, including:

• Planning & storyboarding the content, interpreting the brief with the channel owner.
• Sourcing required props & products and organising locations where needed.
• Preparing products for the shoot, including making drinks to high brand standards (training will be provided).
• Shooting the video, appearing in the content itself as required and/or organising team members to appear in the content. Operate camera, lighting, and audio equipment for shoots in our stores, HQ, events, and external locations.
• Recording & overlaying voiceover where needed.
• Editing the video in programmes including Capcut Pro & liaising with key stakeholders to action any feedback.
Supply of final video assets to an agreed deadline, organised in our company Drive following file housekeeping processes. Organise and maintain our video archive & raw footage library.

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Content types & responsibilities

As our Videographer, you will be responsible for creation of video content for a number of different channels, applying your knowledge of the different requirements for each content type.

Video content for Paid Advertising

• Create powerful video content for Paid Ads across platforms including Meta, Tiktok, YouTube, Pinterest & Reddit, amongst others, briefed by our Digital Marketing Manager.
• Content themes will include campaign videos, product showcase, drinks preparation & brand storytelling.
• Recording and/ or sourcing compelling voiceover & appearing in content as required.
• Editing multiple variations of video content to test best performing content & maintain high volume of content for advertising algorithms.

Product & Campaign Organic Social content

• Create thumb-stopping short-form video content for Organic Social across platforms including Instagram, Tiktok, YouTube Shorts & Pinterest, amongst others, briefed by our Social Lead.
• Studio, outdoor & location-based videography for campaigns, using visual storytelling & creativity in line with wider campaign strategies, messaging & visual identities, briefed by our Social Lead. Showcasing hero products, product ranges & drinks preparations.
• Studio, outdoor & location-based content for core range hero products using visual storytelling & creativity to showcase product key messages & bring flavours to life. Showcasing hero products, product ranges & drinks preparations.
• Recording compelling voiceover & appearing in content as required, or working cross-departmentally to involve TEAm members in content.
• Editing multiple variations of video content to test best performing content & to maintain high volume of content for social algorithms

Reactive Organic Social content

• Collaborating with Social Lead to create ad hoc content in line with trends & relevant moments, including street interviews, store-based content and studio content.
• Interest in social trends & culture and knowledge of trending edits is important, but you are not responsible for identifying opportunities & owning the planning of this content - this is owned by our Social Lead.

Long-form content & brand content

• Creating captivating long-form video vlog content for platforms including YouTube, reviewing & editing video content captured at brand events, outings & activations to tell our stories. Occasionally attending brand events & activations to capture content.
• Creating regular content for our communiTEA, including a monthly video for our Tea Tasting Club subscription customers walking through the contents of their monthly box.
• Visiting our stores around the UK to capture content with our passionate Tea Mixologists & other TEAm members.
• Occasional additional brand content such as brand story, training videos & other videos for internal use.

Technical knowledge & experience

• Expert knowledge of Capcut/Capcut Pro
• Proficient in Canva
• Adobe Premiere Pro (preferred)
• Proficient in Content shot on a high spec iPhone & Osmo Pocket 3
• Proficient in Google Drive & saving/file names

Skills & experience

Essential:

• Highly skilled in video creation & editing, passionate about telling our stories & bringing our products to life. Proven experience as a videographer/video content creator (showreel or portfolio required), skilled in camera operation as well as sound & lighting.

• Strong post-production skills including video editing, sound design, colour grading, motion graphics & awareness of copyright limitations.

• Highly organised & able to juggle multiple projects and manage your workflow to hit hard deadlines, keeping on top of the industry & latest tools to enhance your workflow.
• Able to work independently and as part of a team with multiple stakeholders. An excellent communicator, building relationships cross-functionally with digital, retail & central teams.
• Professional, outgoing & charismatic, able to appear in videos, including face to camera, hands preparing drinks & voiceovers.
• Willingness to travel for shoots (UK-based) & flexibility for occasional evening/weekend filming (e.g. events, seasonal campaigns).
• Passionate about the Bird & Blend brand, customers & product.

Desirable:

• Experience with TikTok/Reels content creation
• Photography skills a bonus, to support our in-house Photographer as required
• Understanding of marketing funnels and social content performance metrics
• Experience working in a retail or FMCG brand environment
Existing knowledge of our products & ability to create high quality drinks (such as latte art, cocktails & ombre drinks) would be a plus but is not essential - you just need to be excited to learn

Are there any perks?

Of course there are, for all the hard work you will get:

• We are proud to be a Sunday Times Best Places To Work 2024 employer.
• Friendly and supportive team culture: Enjoy working alongside a team of like-minded individuals who value collaboration, camaraderie, and fun in the workplace.
• Membership of company pension scheme (if applicable): Secure your financial future with enrollment in a company-sponsored pension scheme, ensuring peace of mind and financial stability in retirement.
• Holiday accrual that grows with loyalty : Enjoy 25 days holiday (plus bank holidays ) as a token of appreciation for your dedication and loyalty to the organisation, providing you with ample opportunities for rest and relaxation. This entitlement increases with service.
• Your birthday off!
• Life Insurance & Income Protection: providing financial security and peace of mind for you and your families.
• Health Cash Plan: after one year service we will enrol you into our Health Cash Plan which will allow you to claim back money for dental, optical, prescription charges etc. Specific information on this scheme will be shared with you all..
• Life Happens Leave: Sometimes life can throw unexpected challenges our way, we offer paid leave specifically dedicated to these situations to provide employees with the time and space needed.
• Complimentary drinks and snacks : Stay refreshed and energised throughout the day with a variety of free drinks and snacks provided in the office.
• Monthly tea allowance and generous staff discount: Indulge in your favourite teas while benefiting from a discount on company products, fostering a culture of enjoyment and appreciation.
• Employee Assistance Programme: Access confidential and professional mental health support services to prioritise your well-being and address any personal or work-related challenges.
• Bike to Work and Electric Vehicle Schemes: Take advantage of a sustainable transportation option, contribute to environmental conservation, and benefit from tax-efficient savings.
• Paid volunteer days: Make a positive impact in our community by participating in volunteer activities during dedicated paid volunteer days, fostering a culture of corporate social responsibility and giving back.
• Dog-friendly office: Bring your furry friend to work and enjoy a pet-friendly environment that promotes work-life balance and companionship.
• We also have enhanced family friendly policies , offer flexible working and are always open to discussing your individual circumstances!
  

We are committed to equality of opportunity for all, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require any reasonable adjustments to support you throughout the application or interview process please let us know.