Team: Customer Experience
Ref.: VN931
Type: Permanent
Location: Hatfield
Trade Marketing Executive
Contract type: Permanent
Location: Hatfield (Hybrid working – 3 days in the office)
Working hours per week: 40 hours
Level: Associate
Application closing date: Thursday 22nd May 2025
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.
About the team and the role
Ocado’s marketing is not just about subjectivity and gut feel, it’s about deep insight into what inspires our customers and what are the ways we can satisfy their needs and wants.
From TV and Digital to Social, PR and Email, we think there’s always a way to do things better. We look for simplicity, we apply targeting and personalisation and strive to say the right thing at the right time in the right way to every individual customer.
Each individual in our team has their own distinct responsibility and we all have a large degree of autonomy, which makes working here so great. We scope up commercially viable projects, create marketing and testing plans, brief creatives, measure KPIs, track performance and learn. Our work is constantly developing, fast paced, and driven by customer understanding and data.
Purpose of the Trade Marketing Executive role:
We are looking for a Customer Trade Marketing Executive to join the Customer Trade Marketing Team, to assist with delivering our Customer Marketing Plan by collaborating with wider teams to execute best in class seasonal/promotional campaigns and promotions which help drive our key commercial objectives with an empathetic understanding of our customers to maximise profitability.
What you’ll do
- Lead campaigns from start to finish. Project manage bronze / smaller campaigns, bringing different teams from around the business along the way, and making sure campaign deadlines are met.
- Develop a deep understanding of Ocado’s customer segments. Partner with our Insights Team and the Trade Marketing team, adding a customer focused lens to strategic briefs.
- Write strategic customer briefs. Write strategic, creative concept and overarching briefs for smaller, seasonal campaigns, taking input from a variety of data sources to inform the campaign strategy, along with collaborating with the in-house Eat creative team to develop a campaign identity and take this through to delivery across all below the line marcomms channels (CRM, social, PR, digital, print magazine and onsite).
- Measure campaign effectiveness. Once a campaign has been delivered, assess how well it worked by creating post-campaign analysis (working with Insights and various channel teams, as well as early insights from self-serve dashboards) and provide recommendations for improvement in the future.
- Support the customer calendar development. Assist the Trade Marketing team in the development of future calendar changes. This could be following up with key stakeholders ensuring required work is completed or owning last minute crucial reactive campaigns.
- Support on M&S relationship. Opportunity to support on coordinating and inputting on M&S-related campaigns.
- Build great relationships with departments across the business, in order to deliver cross-functional and best-in-class marketing campaigns. The purpose of this team is to be the central point between many different areas of ORL – Marketing, Merch, Buying, Insights, Sales and marketing Channels.
- Staying Ahead of the Curve: Keep up-to-date with the latest marketing trends, technologies (AI in the workplace) and best practices, particularly within the online grocery and e-commerce landscape.
Who you are
- Always starting with the customer, to ensure planned promotions chime and capture customer engagement and attention
- In house strategic trade marketing experience at best in class retailer or ecomm platform beneficial
- Commercial awareness and appreciation for how seasonal/promotional events drives results in digital / retail businesses
- The ability to collaborate effectively with multiple stakeholders across a vast range of departments within Ocado Retail (ie quickly able to establish rapport, manage expectations, plan ahead and have a topline understanding of how that department operates)
- The ability to work on / assist with multiple campaigns and projects at one time, be able to prioritise and meet deadlines
- Excellent verbal, written, and interpersonal skills
- Excellent time management, prioritisation and organisational skills
- Solution-orientated
- Proactive and initiative-taking
- Display a love for learning and growth mindset through developing skills and challenging what’s possible
- Confident in collaborating with multiple stakeholders across different departments
What’s in it for you
By joining Ocado Retail you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.
If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
Health & Wellbeing: Private medical insurance with the option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Blended/Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy an extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
Lucky for us, we get loads of great applications and we really appreciate that so many people put the time and effort in to apply. To recognise that, we treat all applications respectfully and fairly. So, if yours stands out, you’ll follow our standard hiring process – one of our Talent Partners will talk you through this in an initial call.
Everyone’s welcome
We’re an equal opportunities employer. That means that we make sure all potential colleagues are treated fairly and equally. If you require reasonable adjustments during the recruitment process, please let us know on the application form.
