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Strategic Communications Lead - Narrative & Brand

UK Research and Innovation
Swindon, England
3 weeks ago

Details

Reference number

409912

Salary

£56,745
A Civil Service Pension with an employer contribution of 28.97%
GBP

Job grade

Grade 7
F

Contract type

Permanent

Business area

UKRI - Communcation and Engagement

Type of role

Communications / Marketing

Working pattern

Full-time, Part-time

Number of jobs available

1

Contents

  • Location
  • About the job
  • Benefits
  • Things you need to know
  • Apply and further information

Location

Polaris House, Swindon (Hybrid Working)

About the job

Job summary

Closing Date: Sunday 22 June 2025

Job Overview

To build understanding of, engagement with, and trust in UK Research and Innovation and its activities and interests, both externally and with all employees, through brand and narrative development, positioning and implementation.

Job description

  • Lead on UKRI brand strategy and governance across the organisation
  • Lead on development of UKRI narrative and messaging for implementation across the organisation
  • Support the development of UKRI campaigns, ensuring amplification of UKRI brand, narrative and messaging
  • Responsible for the overall image, growth and development of the UKRI brand, ensuring it remains relevant to and recognised by our audiences and maintaining consistency across all communications channels
  • Responsible for the development and management of UKRI narrative and additional tools for colleagues, including message house, rolling script and comment bank
  • Support the development and implementation of UKRI’s external affairs and communications strategy
  • Develop and implement brand strategies, positioning and messaging that align with the organisation’s vision and objectives
  • Manage internal and external stakeholder relationships around brand, using evidence and best practice to negotiate, influence and defend decision making in support of building the UKRI brand and sub brands
  • Identify target audiences and tailor the brand strategy and messaging to reach the audience effectively
  • Support the creation and implementation of campaigns to ensure consistency in messaging and alignment with the brand voice, values and goals
  • Work with the Strategic communications lead, audience and insight to undertake audience insight and research to keep up to date with latest trends to inform brand strategy
  • Collaborate with other internal teams to ensure brand messaging is consistent and is being communicated effectively across all channels

Person specification

  • Degree or equivalent experience (S)
  • Proven ability to write compelling narratives and coherent messaging across complex content and for multiple audiences (S & I)
  • Strong experience and proven track record of brand development and management across a complex organisation (S & I)
  • Strong experience of utilising multiple and integrated channels and an understanding of multichannel communication approaches in relation to brand (S & I)
  • Excellent project management skills (S & I)
  • Demonstrated credibility with relevant communities, usually based on experience from government, industry, education or the third sector (I)
  • Ability to work collaboratively across teams, councils and communities (S & I)
  • Demonstrable emotional intelligence and tolerance of ambiguity and uncertainty (I)

For a full job description please click apply and visit our careers page

Benefits

Alongside your salary of £56,745, UK Research and Innovation contributes £16,439 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

UKRI recognises and value employees as individuals and aim to provide a pay and rewards package that motivates staff to perform to the best of their ability. The reward package includes a flexible working scheme, a Career Average Revalued Earnings pension scheme, 30 days annual leave allowance as well as other benefits.


The closing date for applications is
Sunday 22 June 2025

Things you need to know

Selection process details

Applicants are required to provide an up-to-date CV and a cover letter outlining their suitability for the role. Further information on how to apply and the selection process is listed on our careers page


Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check .

See our vetting charter .
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Recruitment team

Further information

https://www.careersportal.co.uk/UKRI-careers/jobs/strategic-communications-lead-narrative-brand-5077
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