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Strategic Communications Lead - Audience & Insight

UK Research and Innovation
Swindon, England
3 weeks ago

Details

Reference number

409943

Salary

£56,745
A Civil Service Pension with an employer contribution of 28.97%
GBP

Job grade

Grade 7
F

Contract type

Permanent

Business area

UKRI - Communcation and Engagement

Type of role

Communications / Marketing

Working pattern

Full-time, Part-time

Number of jobs available

1

Contents

  • Location
  • About the job
  • Benefits
  • Things you need to know
  • Apply and further information

Location

Polaris House, Swindon (Hybrid Working)

About the job

Job summary

Closing Date: Sunday 22 June 2025

To build awareness, understanding, engagement and trust in UK Research and Innovation and its activities and interests, both externally and with all employees, through audience research and insight.

Job description

  • Lead on UKRI audience research and segmentation, developing deep understanding of our key audiences, as well as what we need to do to reach existing and new audiences.
  • Lead on qualitative and quantitative data gathering and analysis, presenting findings to improve UKRI’s ability to make evidence-based recommendations and decisions
  • Build and maintain relationships with external partners, collaborating on joint activity and sharing best practice and insight
  • Responsible for commissioning and analysing UKRI audience research and insight
  • Responsible for research and curation of internal and external insight
  • Support the development and implementation of UKRI’s external affairs and communications strategy
  • Development of audience insight capability across EAC to support the delivery of the UKRI comms strategy and organisational priorities Manage UKRI’s regular perception audits to measure and evaluate how the organisation is viewed by others to support targeted messaging and comms activity
  • Work with colleagues across EAC and wider UKRI to support the development of campaigns based on research insights

Person specification

  • Degree or equivalent experience
  • Proven track record of using research data and insight to inform strategy and decision making, together with the skills to analyse and interpret this data and extract relevant insight
  • Very strong background in quantitative surveys but also ideally experience in qualitative research and online communities
  • Experience within research, insights, analytics or consulting with a focus on understanding audiences and evaluating campaign performance
  • Experience with audience measurement tools
  • Excellent analytical skills
  • Excellent project management skills
  • Quantitative skills and the ability to dig into the number
  • Ability to absorb, evaluate and communicate complex information appropriate to the audience

For a full job description please click apply and visit our careers page

Benefits

Alongside your salary of £56,745, UK Research and Innovation contributes £16,439 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
UKRI recognises and value employees as individuals and aim to provide a pay and rewards package that motivates staff to perform to the best of their ability. The reward package includes a flexible working scheme, a Career Average Revalued Earnings pension scheme, 30 days annual leave allowance as well as other benefits.

Things you need to know

Selection process details

Applicants are required to provide an up-to-date CV and a cover letter outlining their suitability for the role. Further information on how to apply and the selection process is listed on our careers page

The closing date for applications is Sunday 22 June 2025


Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check .

See our vetting charter .
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Recruitment team

Further information

https://www.careersportal.co.uk/UKRI-careers/jobs/strategic-communications-lead-audience-insight-5076
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