Summary:
RM Sotheby’s is the global leader in collector car auctions, offering unparalleled access to the rarest and most significant vehicles in the world. As a division of Sotheby’s, we fuse luxury, culture, and storytelling across a global stage. Our social media presence plays a critical role in shaping that narrative, connecting collectors, enthusiasts, and new audiences with our world-class auctions and events.
We are currently hiring a Social Media Specialist to join our global communications team. The individual will serve as regional leads, supporting social and content strategy, execution, and on-the-ground coverage across their respective markets.
Key Responsibilities:
- Execute RM Sotheby’s global social media strategy with a regional lens
- Travel regularly to cover auctions, automotive events, and brand activations, capturing and publishing real-time content
- Produce and edit high-quality photo and video content optimized for platforms including Instagram, TikTok, YouTube, and Facebook
- Manage content scheduling, publishing, and monitoring using tools such as Sprout Social
- Support marketing campaigns, PR initiatives, and influencer collaborations
- Collaborate with the global communications and Sotheby’s Motorsport (SOMO) teams to develop and deliver compelling content
- Serve as the on-the-ground content lead for your office and local events
- Support regional office operations including vehicle movement, prep for shoots or display, and hands-on assistance with logistics
- Ensure that the local office environment reflects the quality and professionalism of the RM Sotheby’s brand
Qualifications:
- 4–6 years of professional experience in social media, content creation, or digital marketing
- Strong portfolio showcasing videography, photography, and editing proficiency
- Proficiency in tools such as Adobe Premiere, Lightroom, Photoshop, or equivalent software
- In-depth understanding of platform trends, voice, and content performance
- Proven ability to manage fast-paced, multi-project environments with minimal oversight
- Willingness and ability to travel regularly and work flexible hours around major events
- Professionalism and comfort working around rare and high-value vehicles
- Clear, confident communication skills and the ability to work cross-functionally
- Existing network of content creators and social media collaborators
Preferred Qualifications:
- Passion for collector cars, automotive culture, or motorsport
- Experience working with luxury or high-end consumer brands
- Familiarity with analytics platforms and influencer marketing workflows
- Confidence working independently while remaining close
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