Role Overview - Social Media & Marketing Executive
We are looking for a highly organised and creative Social Media Executive to manage and grow Kids Planet’s brand presence across social channels including Meta, Instagram, TikTok, and YouTube. You’ll be responsible for content creation, influencer partnerships, creating and managing content plans, supporting our local “Social Media Champions” in nurseries, overseeing social media admin and backend setup, and assisting in paid social campaign delivery. Data-led decision making will be at the heart of your approach, with regular reporting and performance analysis forming a key part of the role.
Key Responsibilities
Content, Campaign & Influencer Management
• Plan, create, and schedule engaging content across Meta, Instagram, TikTok, and YouTube.
• Hands-on creation of content for all social channels, including but not limited to, phone capture, photography, photo and video editing, graphics preparation and copywriting.
• Develop monthly and quarterly content calendars aligned with brand goals and campaigns.
• Assist in the creation, setup, and optimisation of paid social campaigns to drive engagement and leads.
• Ensure all content reflects brand voice, values, and safeguarding guidelines.
• Keep abreast of the changing social media landscape, proposing and supporting in the development of new social strategies across existing and emerging channels.
• Influencer & Creator Management. Identify and manage relationships with creators, influencers, and strategic partners. Support campaigns with clear briefs and KPIs, and ensure brand alignment in all collaborations.
Stakeholder Support & Training
• Train and mentor our Social Media Champions in nurseries, empowering them to create engaging local content.
• Provide ongoing guidance, toolkits, and best practice resources.
• Act as the first point of contact for social-related queries from nurseries.
• Strong influencer management skills, including sourcing, briefing, and relationship handling.
• Collaborate with wider marketing team (SEO, Brand, CRM, Website) to ensure campaigns are integrated and consistent.
Platform Administration & Backend Management
• Set up and maintain nursery social accounts, ensuring correct admin access, branding, and security.
• Oversee backend settings for all platforms to optimise performance and ensure compliance with platform changes.
Reporting & Performance Tracking
• Monitor social media performance using analytics tools.
• Produce monthly and campaign specific reports with actionable insights.
• Track KPIs such as reach, engagement, CTR, conversions, and ROI, making recommendations for improvement.
Skills & Experience Required
• Strong creative eye for visual storytelling; filming, editing, and producing content is second nature to you.
• Experience with content creation tools such as Adobe suite, Canva, or similar.
• Proven experience managing multi-platform social media accounts, ideally in a multi-location or retail/consumer brand environment.
• Deep understanding of platform-specific content styles and best practices across Meta, Instagram, TikTok, YouTube and others.
• Confident in using social scheduling and analytics tools such as Meta Business Suite, Hootsuite, Hubspot, Google Analytics.
• Experience with paid social media content creation, campaign setup and optimisation.
• Experience briefing and working with creative agencies and freelancers on content production beneficial.
• Excellent communication skills, with the ability to train and support non-marketing colleagues.
• Highly organised, with strong attention to detail and the ability to manage multiple projects.
• Analytical mindset with a focus on performance metrics and ROI.
What We Offer
• Competitive salary and benefits package.
• Hybrid working opportunities, 3 day in the office, 2 days WFH available.
• Ongoing training and professional development.
• A creative, supportive, and values-led working environment.
• Great childcare discount.
• 25 days annual leave and day off for your birthday.
• Enhanced maternity and paternity leave and paid fertility leave.
We are unable to offer any kind of visa sponsorship for this role.
We embrace everyone. Our goal is to create a truly inclusive culture and diverse workforce. We break down barriers so you can be your authentic self—and flourish!
Kids Planet is dedicated to safeguarding and promoting the well-being of children and young people. An enhanced DBS check will be required for this role. We expect all staff and volunteers to uphold this commitment, and safeguarding training is a fundamental part of every role. All colleagues are required to complete regular training to ensure they understand and fulfil their responsibilities. A Disclosure and Barring Service Certificate is mandatory for all positions, and this role will be subject to enhanced checks as part of our safeguarding duties.
Kids Planet is committed to equal opportunities for all. We celebrate diversity and are committed to creating an inclusive environment for all our staff and children. Applications are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
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