About us
Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.
Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into.
A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker.
The Role
The Senior Paid Search Executive will be responsible for delivering and optimising all Google Ads campaigns. Reporting to our Digital Marketing Manager, you will be accountable for managing our paid search channels to an agreed cost of sale, with a focus on driving efficient traffic to acquire new customers which successfully contributes to sales performance and growth.
You will work on multiple accounts across the dedicated territories of sites, supporting the Digital Marketing Manager with the strategy and execution in-platform.
Roles and Responsibilities
- Accountable for delivering and optimising Paid Search campaigns, ensuring they are fully optimised in order to achieve performance targets, within an agreed budget.
- Outline and drive the strategic direction of Paid Search for each account with support from the Digital Marketing Manager.
- Support the building and presentation of incremental spend proposals to highlight opportunities across each account.
- Performance Analysis & Reporting: Track and analyse KPIs (CPC, CPA, CTR, ROAS, etc.) providing weekly and monthly reports with actionable insights and recommendations.
- Contribute to a test and learn environment with your own hypothesis and accurate methodology.
- Budget Management: Oversee daily budgets, ensuring efficient allocation of spend across campaigns to maximise ROI
- Keyword Research: Identify relevant keywords, target audiences to drive conversions.
- Collaborate with the wider marketing team to ensure an integrated digital marketing approach.
- Continue to develop your PPC knowledge to ensure you’re at the forefront of the industry and always aware of the latest tactics & best practices
About You
- Have 2-3 years of experience within a similar role
- Strong analytical skills and the ability to manipulate data to produce actionable insights.
- Experienced with optimisation, testing, tracking and measurement.
- Highly numerate and commercially aware.
- Good time management with the ability to manage multiple projects at one given time.
- Excellent organisation and communication skills
- Worked previously with third party bidding/optimisation software
- Experience managing campaigns at various budget levels
- Experience working within a retail brand, preferably within the fashion sector (desired)
- Understand the full digital marketing mix.
What's on offer?
- Choice of Mac or Windows laptop with dual-screen setup
- Bi-annual bonus scheme
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- 40% staff discount across Club L and Lavish Alice products
- A collaborative and mission-driven team culture
- Cycle to work scheme
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events