General information
Name Senior Marketing SEO Specialist, EU Location 70 St Mary Axe, London Business unit FU-IBU Working time Full-Time Type Performance MarketingDescription & Requirements
About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
As a Content Executive, you’ll craft high-performing content, optimize for search engines, and execute strategies to boost rankings and traffic. A part of your role will involve leveraging PR and link-building tactics to amplify content reach, secure backlinks, and enhance brand authority. You’ll collaborate with cross-functional teams to align SEO, content, and PR efforts with business group.
In this Role, you’ll get to:
- Conduct keyword research using tools (e.g. SEMrush, Google keyword planner) to identify potential growth opportunities.
- Write, edit and optimize SEO-friendly content on Trip.com site including product pages and blogs. With the support of our wider marketing team, create and optimize high-quality, SEO-friendly content.
- Perform on-page analysis to enhance content on meta tags, headers, internal links and other on-page elements. Ensure they are aligned with user search intent, brand voice and apply the best on-page SEO practices.
- Update the existing content to stay on top of the trend, improving rankings and engagement.
- Conducting competitor Analysis, keep vigilant on industry trends and analyze competitor websites to identify opportunities for improvement.
- Own & Track SEO performance for Trip.com Germany and present insights to stakeholders with actionable recommendations.
- Desire to have PR and link building experience to acquire backlinks.
- At least 3+ years of hands-on experience with enterprise SEO, preferably in a travel or e-Commerce business
- Excellent analytical skills and attention on details
- Strong copywriting skills and link building experience.
- Proven experience on technical SEO. Known the process on how to identify, fix and enhance issues to boost organic ranking performance.
- Additional European language is beneficial (ideally Spanish & German).
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about What makes Trip.com Group a leading global travel service provider?
Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!
Report job
