Senior Marketing Associate, VIP Relations

Company Description

Informa Connect, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world’s Information & Communication Technology (ICT) community.

At Informa Connect our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. We are building a brand that inspires all our audiences to reach their full potential by celebrating our achievements, our diversity, our ideas and how we help the communities we serve, together.

Job Description

Job Description

This position is based in our 240 Blackfriars, London office

The Senior Marketing Associate – VIP Relations is a motivated, resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a team. We are looking for a proactive, highly organised, outgoing professional who is a real team player and has excellent communication skills.

Based within the Informa Connect’s Tech Events Portfolio, the Senior Marketing Associate will be responsible for delivering VIP marketing programmes across a range of our world-class portfolio of events.

Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of VIP managers and marketers.

You’ll need to love coming up with creative ideas to engage prospective VIP attendees and using data to create successful, insight-led campaigns.

Key responsibilities:

• Coordination of VIP activities in liaison with the Head of VIP and Marketing Directors.
• Work closely with the Audience Marketing and Production teams to grow the VIP audience and adapt messaging for VIPs attending the event.
• Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Event Directors
• Invite targeted VIPs to attend key shows within the Industries Portfolio (telecoms, public safety and automotive industries).
• Contact selected individuals by email and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
• Ensure VIPs are looked after and participate in the proposed networking/social programme.
• Ensure that VIPs have a superior customer experience throughout the campaign.
• Work with the event sponsors to maximise the participation of their clients in the event.
• Administration work in the lead up to the event, including registration system, calendar invites and excel lists for attendees of various networking functions within the event.
• Build strong relationships with these key VIPs to create brand commitment and loyalty.
• Help to organise VIP Dinners, Breakfast Briefings, Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
• Support to deliver the One to One Meeting Service (physical and digital), in conjunction with the sales team.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work alongside the sales team to identify where we can grow revenues relating to VIP activities

Knowledge & Skills

• Knowledge and effective use of LinkedIn Sales Navigator.

• Proven industry/Market Pillar knowledge

• Effective identification and targets of relevant market segments.

• Good inter-personal relationship building and relationship management skills. Must be able to have client facing conversations both with the buyside delegate audience, and sponsors and exhibitors.

• Understanding of what is deliverable to strict timelines, and the ability to communicate and manage expectations with sales and their clients.

• Engaging at a senior level, building long lasting relationships, solutions selling with highly developed negotiation skills.

• Data Analytical Skills – Ability to review data sets and identify relevant leads.

Measures of Success

Month on Month

• Growth in VIP pre-reg and onsite audience

• Growth in VIP audience retention rates

• Growth in new engaged C-Suite audience

• Growth in C-Suite community

Year on year

• Growth in overall buyside attendees

• Growth in contracted deliverables success

• Growth in repeat VIP customers

• Growth in managed buy-side accounts

• Growth in no. of attendees from each account

Qualifications

• Excellent written and verbal communication
• Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
• Hardworking and diligent
• Strong analytical skills 
• Proven ability to use initiative when required and to go ‘above and beyond’ in order to deliver excellent customer service.
• Time management with an ability to multi-task and attention to detail
• Enthusiasm and a collaborative mindset

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s 
some of what you can expect when you join us. But don’t just take our word for it – see what our 
colleagues have to say at LifeAt.Informa.com

Our benefits include:
• Great community: a welcoming culture with in-person and online social events, our fantastic 
Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding 
available too
• Career opportunity: the opportunity to develop your career with bespoke training and 
learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn 
Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and 
the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical 
cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching 
shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living 
subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds 
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.