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Contents
- Location
- About the job
- Benefits
- Things you need to know
- Apply and further information
Location
About the job
Job summary
The Home Office works to build a safe, fair and prosperous UK. We achieve this through our work on counter-terrorism, policing, crime, drugs policy, immigration and passports.
The Communications Directorate is a multi-disciplinary team delivering the Home Office’s communications strategy. We are insight-led and results-driven, and our marketing campaigns support strategic objectives using a wide range of channels. We seek to provide high quality media, rebuttal and social media services. Our Internal Communications team supports employee engagement and business transformation.
This is a chance to join the Home Office digital team, a highly creative unit that is at the forefront of communicating how the department’s work impacts the lives of people throughout the United Kingdom.
The digital team sits within the Communications Directorate which delivers on the Home Office’s communication strategy. We are insight-led, results-driven and work alongside our high-quality media, marketing and external affairs teams.
We are looking for someone with the ability to create innovative and targeted digital content strategies that will allow the digital team to reach new and existing audiences affected by the work of the Home Office. Alongside the output on organic channels such as YouTube, ‘X’ and Instagram, you will also be tasked with delivering content with influencers, content creators and digital media outlets.
Job description
The post holder will help to develop strategies often at pace to ensure we are delivering effective digital content and will be responsible for improving the output on our channels, growing audiences and reaching as many people as possible in the UK affected by Home Office work – all whilst being insight-led and evaluated. The role will involve interaction with the Home Office’s most senior leaders, including special advisers and our Ministerial team. The successful candidate will be supported to learn and develop, bring their own ideas, challenge the status quo and experiment with new approaches.
Key Responsibilities
• Taking ownership of and responsibility for the timely production of digital content which aligns to the objectives of our communications strategy.
• Producing insight-based digital communications plans.
• Supporting specialist creative teams to make cutting edge digital content.
• Working closely with media and campaigns teams within different policy areas to inform the digital communications team’s content strategy.
• Using data and insight to create meaningful reports and analysis to better inform the team's decision-making and creative direction.
• Making insight-led recommendations to, and win the confidence of, Ministers and other senior stakeholders in relation to content creation.
• Take a leading role in identifying engaging content opportunities and in building relationships with internal and external stakeholders.
• Line management of one staff member.
Work pattern
Due to the business requirements of this role, it is only available on a full-time basis.
Travel
There will be the need for occasional UK-wide travel which is dependent on business needs. This may include overnight stays when necessary.
Person specification
Essential criteria
• Experience working with digital media, content creators and trusted third parties to deliver impactful communications outputs.
• Experience of developing large-scale social media campaigns or social media strategies at pace and in an organised manner.
• An exceptional understanding of digital communications and social media best practice, in particular how to drive reach and engagement through content to new and existing audiences. •
Ability to use data and analytics tools to inform decision-making and measure effectiveness of communications approaches with high attention to detail and accuracy. •
Strong understanding of how news and political events affects communications. •
Ability to create and maintain stakeholder relationships at the senior level.
Desirable criteria
• Some content creation experience to support specialist creative teams where needed including use of Adobe Creative Cloud or equivalent. •
Understanding of how to leverage the news agenda to help meet objectives.
Behaviours
We'll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Managing a Quality Service
- Seeing the Big Picture
We only ask for evidence of these behaviours on your application form:
- Communicating and Influencing
Benefits
In addition to your salary, a career with the Home Office offers a range of benefits, including:
- Recruitment and Retention Allowance (RRA) of £3,800 per annum.
- A Civil Service pension with an employer contribution of 28.97%.
- In-year reward scheme for one-off or sustained exceptional personal or team achievements.
- 25 days annual leave on appointment, rising with service to 30 days.
- Eight days of public holidays, plus one additional privilege day.
- Where business needs allow, some roles may be suitable for a combination of office and home-based working. This is a non-contractual arrangement where all employees will be expected to spend a minimum of 60% of their working time in an office.
- See more of our benefits on our careers website.
Things you need to know
Selection process details
This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.
We will endeavour to conduct the selection process in line with the dates indicated below, but cannot guarantee that these will not, where necessary, be revised.
1. Application – by 23rd June 2025
As part of the application process, you will be asked to complete:
- CV.
- Personal Statement (maximum 1000 words).
- Evidence of the Behaviour Communicating and Influencing (maximum of 250 words).
Your CV should consist of your career history, qualifications and skills/experience, including any key achievements in each role. Your CV will be scored against the experience required for the role as noted within the essential criteria.
The Personal Statement should be aligned to and demonstrate how you meet the skills and experience set out in the essential criteria, detailed in the job description.
For guidance and information on how to construct your application (CV, Personal Statement and Behaviours), you are encouraged to visit Civil Service Careers website.
1. Sift – from 30th June 2025
The sift will be held on the CV, Personal Statement and Behaviour.
Should a high volume of applications be received, an initial sift will be conducted on the Personal Statement. Candidates who pass the initial sift will then be progressed to a full sift that will consist of the CV and Behaviour Communicating and Influencing.
3. Interview – week commencing 21st July 2025
If you are successful at sift stage, you will be invited to an interview that will be Behaviour (as listed in the job advert) based questions.
The interview will take place on Teams.
For guidance and information on what to expect and how to prepare for an interview, you are encouraged to visit Civil Service Careers.
Problems during the application process
If you experience problems accessing this advert, or you think you’ve made a mistake on an initial application, please contact [email protected], including the vacancy reference, at least two working days before the vacancy closes. Further information can be found on our website.
Reserve List
A reserve list may be held for a period of up to 12 months from which further appointments may be made. There is no guarantee that being held on a reserve list will lead to a job offer. Further information can be found on our website.
Standards
All Civil Servants are expected to comply with the Civil Service Code, and its core values of integrity, honesty, objectivity and impartiality.
Additional Security Checks
As well as successfully obtaining UK Security Vetting clearance, candidates will be subject to a range of additional checks. The range of checks carried out will depend on whether you are a current Home Office employee, existing civil servant or an external new entrant as well as the role requirements. Further details are included in the Notes to Candidates.
Further information
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct.
If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.
For further information on National Security Vetting please visit the Demystifying Vetting website.
Please be aware the levels of national security clearance are changing which may impact on the level needed for this role by the time of appointment. All efforts will be made to keep candidates informed of any changes and what that will mean in terms of vetting criteria. For more information please See our vetting charter
If you are invited to an interview, you will be required to bring documentation for the purposes of establishing your identity.
You will need to meet the nationality requirements for this role and obtain the necessary security clearance to take it up.
For meaningful security checks to be carried out, individuals need to have lived in the UK for a sufficient period of time. Learn more on our website. Security Checks - Home Office Careers
Visa sponsorship
We do not sponsor individuals via Skilled Worker Sponsorship / Tier 2 (General) work visas.
Reasonable Adjustments
If a person with disabilities is at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
- Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs
- Complete the “Assistance Required” section in the “Additional Requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a language service professional
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.
Feedback
Feedback will only be provided if you attend an interview or assessment.
Security
See our vetting charter .
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
Diversity and Inclusion
Apply and further information
Contact point for applicants
Job contact :
- Name : Home Office Resourcing Centre
- Email : [email protected]
Recruitment team
- Email : [email protected]
