Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
JOB PURPOSE
The In-Store Visual Merchandiser plays a crucial role in enhancing the brand's presence and driving sales through compelling product presentation and effective merchandising strategies. This position supports the overall Collection & Merchandising Strategy and fosters strong relationships with licensees by contributing to a wide range of activities. These include conducting comprehensive competitor analyses, developing engaging product presentations for Retail, Communication, and Training purposes, and analysing sales data (sell-in/sell-out) to inform future decisions.
Furthermore, the In-Store Visual Merchandiser is responsible for meticulous sample management, contributing to collection briefs, defining the product launch calendar, conducting thorough assortment reviews, and assisting with price definition and mapping. The role also involves the organisation of impactful sales campaigns, all with the ultimate goal of optimising product visibility, customer engagement, and ultimately, sales performance within the retail environment.
RESPONSIBILITIES
- Carries out the fit outs based on the defined timeframe, implementing the guidelines received from the Visual Merchandising Department and ensuring their daily maintenance;
- Carries out any changes needed, from time to time, based on store merchandising, sales, market peculiarities, and customer target, sharing them with the Visual Merchandising Function.
- Participates in the fit outs of other stores in the same city, if required by the VM Manager and in agreement with the Store Manager.
- Updates the Display APP, taking pictures of displays and shop windows any time, a change is made (even partially) and uploading the same pictures onto the proper APP;
- Cooperates with Retail Merchandising for the implementation of fit-outs, fostering customer traffic and sales growth through the identification of appropriate outfits for the market, the customers and the season based on products in stock.
- Gives the Store Manager and Department Managers guidelines on product display.
- Sends pictures of periodical fit-outs and fit-out changes to the Visual Merchandising Function, based on requested timing, to allow for corrections and changes.
- Gives feedback on the results obtained following the implementation of fit outs to the Visual Merchandising and Retail Merchandising Functions;
- Gives feedback on the condition of the store interiors, shop windows and display elements/props to the Visual Merchandising Function.
- Cooperates with Events and Promotional Activities in the implementation of fit outs for specific In-Store Events and cooperates with the Communication and PR Department for press presentations in the store.
- Takes care of the store’s props in cooperation with the Stock Manager.
- Cooperates with Client Service Development/Vic for the display during private client appointments.
KNOWLEDGE AND SKILLS
Proven Experience in Visual Merchandising, ideally within the luxury or premium brand sector. This includes a demonstrated ability to create an elevated and distinctive in-store experience that aligns with brand aesthetics.
Proficient in using and interpreting retail KPIs to inform merchandising strategies and drive sales.
Someone who thrives in a team environment actively contributes to a positive and productive atmosphere.
Ability to work early hours to execute merchandising initiatives before store opening, and availability for weekend and holiday shifts.
Comprehensive understanding of the luxury fashion retail landscape, with a keen eye for detail and the ability to translate brand vision into captivating visual displays.
Strong working knowledge of Adobe Photoshop, Illustrator, and InDesign is essential for creating impactful and visually stunning designs and presentations.
Experience in leading and maintaining high visual merchandising standards, demonstrating the ability to adapt to evolving trends and brand guidelines.
Outstanding communication and collaboration skills.
Highly Organised & Detail-Oriented
Report job
