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Marketing Specialist - Loyalty

Wm Morrisons Supermarkets
£28,355 - £35,905 a year
Bradford, England
3 weeks ago

More About The Role

An exciting opportunity has arisen to join our Marketing Department as a Marketing Specialist - Loyalty.


As a key member of the Targeted Marketing & Loyalty team, the role will focus on leading the planning, execution and reporting of Loyalty propositions. The role will also support the creation of store communications and generating content for the Morrisons More app.


This position follows a hybrid model with a 5 day working week.


Our teams work from our vibrant head office in Bradford for three days and remotely for two days a week, Monday to Friday.


Hilmore House, our head office, offers convenient amenities, including a subsidised on-site restaurant, coffee shop, convenience and sample store, a prayer room, free parking, and frequent company wide events and promotions.


Applicants should live within a reasonable commuting distance of our office.


  • Plan and implement loyalty initiatives in accordance with strategic objectives



  • Achieve executional excellence through working with all relevant functions – ensuring all broadcast Loyalty communications works for colleagues and our customers.



  • Own the loading of offers into our Loyalty platform and creating engaging banners on the app for these offers



  • Support the Loyalty, Retail & Marketing teams in generating Morrisons More content, reviewing Point of Sale packages and creating store communications to support our Loyalty promotions.



  • Own forecasting and reporting of promotions and make recommendations for improvements.



  • Build and maintain successful relationships with both internal and external stakeholders



  • Follow Loyalty processes to ensure organisational efficiency and control


About The Company

Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain.

Alive with activity, this is where decisions are made and our corporate teams make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales - always with free parking.

We host regular seasonal events and you’ll often find our suppliers on site sharing details of their latest product. We’re also committed to fundraising for our current charity partner.

Our business is fast paced and ever changing, as such we’ve lots of opportunities for you to play your part in our success. We’d love to meet you…

Some of the benefits you can expect as follows;


  • 15% colleague discount in our stores and online, plus an additional 10% card for a friend or family members (subject to fair usage)
  • Generous holiday entitlement


  • Company pension contributions
  • Perks with over 850 retailers
  • Free parking onsite
  • A range of family friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave

About You

We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who has:


  • Experience of managing Marketing and/or Loyalty activity within a Retail environment


  • Technical knowledge of Targeted Marketing & Loyalty processes

  • Clear communication skills - verbal, written & numerical


  • Must be highly organised and able to prioritise a varied workload

  • Passionate and committed to delivering great quality work with keen attention to detail

  • Ability to prioritise and adapt to change, based on the needs of the business

  • Ability to build strong internal and external relationships at all levels, with the ability to influence stakeholders

  • Customer focussed with a positive attitude



  • Data savvy and confident forecasting and reporting

  • Experience of working in fast paced environment with lots of change

  • The desire to increase your Marketing and Loyalty knowledge and experience

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