Head of Franchise - MENA
At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.
We are hiring, an exciting opportunity to lead Costa’s growth in MENA and shape the future of Global Coffee. Drive our ambitious expansion in the Middle East and North Africa, empower Franchise Partners to deliver a world-class coffee experience, and play a pivotal role in defining Costa’s future across MENA and beyond.
Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.
We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.
We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.
And as a Head of Franchise - MENA, there’s never been a better time to join.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:
We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.
What you’ll do
Being a Head of Franchise - MENA is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you will:
- Accelerate store growth of existing MENA Franchise business via achievement of aggressive NSO targets, along with the management of poor performing franchisees.
- Drive LfL growth of sales through transaction and ATV improvement consistent with our franchise profitability goals.
- Drive profitability of our franchise system through business / commercial model changes and new asset types to facilitate the above.
- Work with local franchise GMs to engage and build locally relevant strategies for each country / partner.
- Strategically partner with franchisees – driving a prioritisation in franchisees that enable Costa businesses to grow faster and more profitable.
- Working closely with partners to support delivery of Costa global brand standards and guest experiences across all markets.
It’s your unique ingredients we’re interested in:
- An expert brimming with knowledge and a history of experience in a similar role
- A visionary who can see three steps ahead to put bold plans in place
- A communicator with the passion to share ideas - and make them happen
For any reasonable adjustments and general queries, please get in touch with [email protected]
