General Information
Job Advert Title Global Marketing Lead - Ophthalmology Location United Kingdom Function/Business Area Marketing & Communications Employment Class PermanentDescription
Global Marketing Lead - IzervayAbout Astellas:
At Astellas, experience is coupled energised with a relentless challenger spirit.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation.
We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers.
We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients.
The Opportunity:
As Global Marketing Lead - Ophthalmology you will play a key strategic role within the Global Ophthalmology Brand Strategy & Marketing team, being responsible for developing and executing global marketing strategies and tactics to achieve the full potential of the product. You will provide disease/indication-related insights, manage the brand planning cycle, and ensure alignment with global and affiliate marketing efforts.
In this position, you will be instrumental in maximizing market potential through commercial innovation, competitive differentiation, patient access strategies & tactics, and execution excellence.
Hybrid Working:
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.
Key Responsibilities:
- Strategic Brand Leadership: Participate in the development and execution of comprehensive brand strategies, ensuring alignment across global, regional, and affiliate teams. Under the leadership of the Global Strategy Brand Lead for Ophthalmology, contribute to cross-functional co-creation of go-to-market strategies for new indications.
- Integrated Planning & Execution: Participate and contribute in the Annual Operational Planning, and Integrated Global Brand Plan in collaboration with cross-functional teams. Co-lead development of tactics and execution, including Omni-Channel engagement amongst others, to drive customer adoption & activation to maximize brand share.
- Market & Customer Insights: Synthesize inputs from internal and external stakeholders to shape brand strategies and optimize brand value over time. Uncover actionable patient, HCP and competitive insights, provide gap analysis and direction to Market Research in agreement with the Strategy Lead.
- Launch Readiness & Execution: Develop and execute comprehensive launch plans in collaboration with other functions using the launch excellence framework. Participate in launch readiness reviews for Priority Markets to ensure launch readiness globally.
- Compliance & Governance: Ensure strict adherence to ethical standards, industry laws, and company policies, leading by example in compliance-related matters.
Essential Knowledge & Experience:
- Solid commercial experience, preferably in the pharmaceutical sector.
- Global marketing experience or strong background in sales and marketing within a major market, with a track record of driving measurable Outcomes.
- Demonstrated experience in strategic planning, brand management, and market execution.
- Proven ability to develop and implement omni-channel marketing strategies & tactics.
Preferred Knowledge/Experience/Qualifications:
- Knowledge in Ophthalmology therapeutic area preferred.
- Strong track record in stakeholder engagement, including Key External Experts (KEE) and cross-functional collaboration.
- Experience in tactical planning and execution of global marketing strategies and tactics.
Education:
- Bachelor's degree or equivalent.
- Advanced degree (MBA, Master’s, or equivalent preferred).
Additional information:
- This is a permanent full-time position.
- This position is based in the United Kingdom.
- This position follows our hybrid working model. Role requires a blend of home and minimum 1 day per quarter in our Addlestone, United Kingdom office. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office.
We offer:
- A challenging and diversified job in an international setting
- Opportunity and support to continuous development
- Inspiring work climate
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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