E-Activations Lead | London
For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
Role purpose
This role drives the growth and development of our eCommerce and online business by ensuring timely, impactful activations. It coordinates the seamless handover of assets and copy for launches and campaigns across Marketing, Creative, Regional, and Digital teams.
The role sets the strategic direction for launch timings, enforces market compliance, manages project timelines, upholds digital best practices and global governance, supports regional rollouts, and oversees post-campaign reporting to optimise future initiatives.
Role responsibilities include, but are not limited to –
Campaign Project Management
Ensure successful, on-time delivery of all campaigns to specification, including timely completion of key deliverables (e.g., merchandising exports, designs, translations)
Serve as primary liaison between Marketing, Creative, Regions, and Digital teams to address queries and keep projects on track
Lead the creation of digital launch dossiers for each campaign, including recommended launch dates to guide markets on timing and content standards
Implement post-launch checks to verify that market activations align with expectations
Ensure full and timely implementation of provided content
Upload all assets to the L’Oréal SharePoint Opera platform
Continuously improve processes and strengthen collaboration between Digital, Creative, and Marketing teams
Campaign Ideation
Collaborate with Site Experience and Business Leads to develop layouts for global performance campaigns using a standardized library of modules.
Partner with the Digital Content Strategist to champion digital best practices, ensuring deliverables meet customer needs and uphold Aesop’s quality standards.
Regional Upskilling
Provide ongoing training and support to regional teams and markets to ensure adherence to the global governance framework for campaign content.
Campaign Reporting
Own post-campaign reporting across digital channels, collecting and sharing learnings to optimize future campaigns.
This is a full-time position, operating with a hybrid working pattern of three days per week based at Aesop’s head office in London Bridge and two days per week remote.
What we are looking for
Bachelors degree or equivalent in commercial, business or marketing-related field
Significant experience in e-commerce activation
Deep understanding of the consumer journey and commercial drivers within e-commerce
Background in marketing and/or e-commerce
Strong analytical skills with the ability to drive insights and optimisations
Excellent project management, stakeholder engagement, and organizational capabilities
Comprehensive knowledge of the online consumer journey across multiple touchpoints, including expertise in best-in-class content to enhance on-site activation
Proactive and adaptable, thriving in fast-paced environments
Strong commercial acumen combined with an analytical mindset to lead ongoing reporting and optimization efforts
Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives
Commitment to fostering an inclusive and psychologically safe work environment.
What’s on offer
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include –
Flexible, hybrid working pattern
Generous product discount allowance and bi-annual complimentary product allocation
Paid volunteering allowance for all employees
Bonus opportunity based on personal, and business, performance
Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
Access to employee assistance programmes, summer wellness vacation options and complimentary subscription to the Headspace mindfulness app.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.
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