Job Title: Copywriting Specialist
Location: Birmingham
Onsite: Flexible 1-2 days per week
About Accenture
Accenture is a leading global professional services company, delivering a broad range of services in strategy and consulting, interactive, technology, and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries, powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
At the heart of every great change is a great human. We believe in inclusion and diversity and supporting the whole person. Our core values—Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity, shape everything we do.
The Team
You’ll join a high-performing content and creative team within the Midlands Delivery Centre, working on one of the world’s most iconic automotive brands. We deliver award-winning creative and customer-centric content across websites, tools, and digital campaigns that span the full customer journey.
The We’re looking for a skilled Copywriter to support the creation and refinement of customer-facing content across digital platforms. Working within a cross-functional team of designers, UX experts, and content editors, you'll be responsible for crafting copy that aligns with brand tone, engages automotive audiences, and supports campaign and product objectives.
You'll be responsible for writing, editing, and reviewing copy used across web pages, product tools, and marketing campaigns, ensuring clarity, consistency, and high quality. You’ll also help shape how our client communicates new products, features, and innovations across multiple markets.
Key Responsibilities
Write and edit digital content for automotive websites, digital tools, and marketing platforms
Collaborate with designers, developers, and content editors to bring concepts to life
Interpret creative briefs and contribute ideas that enhance messaging and customer engagement
Ensure copy aligns with brand tone of voice, campaign strategy, and platform best practices
Conduct light content testing to ensure content displays correctly across browsers and devices
Review existing content for improvements in clarity, relevance, and SEO where appropriate
Ensure all content is accurate, complete, and delivered on time
Flag and escalate content or implementation issues to the Content Team Lead when needed
Participate in team briefings and support wider campaign rollouts as required
Skills & Experience
Experience writing digital content for websites, marketing, or eCommerce (ideally in the automotive or technology sectors)
A sharp eye for detail and a ‘right first time’ approach
Strong understanding of digital platforms and how content performs across devices
Ability to understand and translate complex product information into clear, engaging messaging
Excellent written and verbal communication skills
Comfortable managing multiple workstreams in a fast-paced, collaborative environment
Familiarity with content management systems (e.g. Adobe Experience Manager or SharePoint) is preferred
A solid understanding of digital best practices, accessibility, and content governance
Why Join Us?
You’ll have the opportunity to shape digital experiences for a globally recognized automotive brand while growing your skills in a dynamic, supportive environment. As part of Accenture Interactive, you’ll also be part of a wider creative and digital network committed to innovation, inclusion, and impact.
