Company Description
Company Description
John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.
We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.
John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.
Job Description
We have an exciting opportunity for a Business Analyst to join the Marketing team reporting to the Senior Manager, Market strategy & Performance. As the Business Analyst you will be focused on transforming data into actionable insights that support strategic decision-making across customer insight, marketing performance, and portfolio analysis. This role involves conducting research to understand customer needs, pain points, and procurement processes, as well as supporting the development of customer segmentation and marketing personas. A key responsibility is to collaborate with marketing and other internal teams to analyse campaign effectiveness, identify growth opportunities, and contribute to competitive and industry intelligence. The Business Analyst will play a crucial role in delivering clear, data-driven recommendations that improve marketing efficiency, enhance customer focus, and support the positioning of John Crane’s solutions in the market.
This role is based from our headquarters within Slough working Monday to Friday normal office hours. (hybrid working)
John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.
Duties & Responsibilities (not limited to)
- Conduct research to understand customer needs, pain points, satisfaction drivers, and procurement processes across the John Crane customer base.
- Support the development and maintenance of customer segmentation, personas, and buying journeys to inform marketing strategies.
- Perform ad-hoc studies to address specific business questions or challenges.
- Collaborate with the Marketing Performance Specialist to analyse marketing effectiveness and communicate insights to drive improved ROI.
- Analyse customer and revenue data across product and service portfolios to identify commercial growth opportunities.
- Generate actionable intelligence on industry trends and the competitive landscape in collaboration with Strategy and Portfolio teams.
- Support the management and continuous improvement of Marketing Performance analysis tools and initiatives.
- Represent the Marketing team in cross-functional insight projects and ensure marketing needs are reflected.
- Act as a conduit for competitor and industry intelligence entering the marketing function from other John Crane departments.
- Provide actionable insights that drive awareness of commercial opportunities and support effective positioning of John Crane solutions in the market.
Qualifications
- Experience within a similar role
- Experience using PowerBi
- Experience using online surveys such as Survey Monkey
- Proficiency in data analysis, business process modelling, and requirements gathering techniques
- Excellent communication and interpersonal skills, with the ability to engage effectively with stakeholders at all levels
Additional Information
With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.
Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.
We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.
At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)
