Company Description
OFX is a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.
Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.
Job Description
Purpose of your role
We're undergoing a transformative journey, refocusing digital marketing and website to better cater to B2B needs. In this pivotal role, you will be responsible for delivering B2B pipeline opportunities in partnership with the commercial function in region. You will lead on digital channel strategies for the region and recommendations to enhance our online presence, drive traffic to our website, and deliver new B2B client growth through lead generation and website sign ups.
You will work in our regional teams with targets and campaigns prioritised by the Head of Marketing in region but be part of our global Digital Centre of Excellence. As part of this exciting change, you’ll work alongside the website, content, marketing and analytics teams. Together, these elements will form a cohesive ecosystem designed to elevate our B2B digital channel and measurement strategy and provide value to our clients.
Reporting to the Senior Digital Marketing Manager and working with the Head of Marketing EMEA, you will spearhead the delivery of the digital channel strategy across the EMEA markets and multiple platforms, guiding regional marketing teams to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, ABM, and analytical reporting.
You will be responsible for managing campaign budgets to overall efficiency targets and ensure campaigns are translating to a positive ROI in the short term, but more importantly, delivering long term business growth.
You will partner with the local commercial teams on pipeline opportunities and report out frequently on performance on funnel performance and opportunities. You will be responsible transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves towards a privacy-first approach.
What you'll do:
- Design and execute a digital channel strategy (display, programmatic, video, social, search) tailored for finance professionals and accountants to drive engagement, conversions, CPA efficiency, and revenue growth.
- Develop and implement targeted account segmentation and personalisation strategies by customizing campaigns for finance professionals and accountants across different account tiers (1:1, 1:few, 1:many). Leverage intent data and ICP insights to tailor messaging and offers for maximum relevance and impact.
- Plan and launch multi-channel ABM campaigns across paid media, content syndication, and web personalisation, collaborating with designers, copywriters, and developers to create engaging campaign assets.
- Design ABM-focused email workflows using marketing automation tools, segmenting lists to engage key stakeholders effectively.
- Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance and customer engagement revenue.
- Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
- Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
- Refine and enhance automation of 'cloud to marketing' integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
- Manage the digital marketing budget in alignment with the overall strategy, continuously adjusting allocation based on performance and acquisition mediums.
- Utilise operational and analytical data to report and analyse the effectiveness and performance of marketing campaigns, assessing against KPIs and attend all commercial pipeline meetings reporting against funnel targets.
- Work collaboratively with your regional marketing team members across, demand generation, content creation, partnership, customer marketing and product marketing to ensure and align to business goals and KPIs.
- Collaborate with content and creative marketing teams to develop best practice creative formats aligned with brand messaging, ICP and relevant pathway for ICP and campaign performance goals.
- Collaborate closely with the digital and website team, ensuring optimal performance for paid search marketing and relevant paid media channels.
- Collaborate closely with internal digital teams and external agency partners to ensure alignment in strategy, execution, and performance, minimising overlap and maintaining high operational efficiency across all digital marketing initiatives.
How you will engage with stakeholders
Close stakeholder engagement will help to ensure success in this role. Examples of this engagement may include, but not be limited to:
- Manage regional commercial team and Head of Marketing EMEA as your primary stakeholders
- Maintaining a close working relationship with the marketing and commercial teams locally & globally for alignment and to understand how individual activities may be impacting digital marketing and account based marketing campaigns
- Work with website and digital teams globally to size and define any improvements to the website and user journey you may identify.
- Work with the Senior Digital Marketing Manager:
- Forecast & track monthly budgets and performance targets by geography against overall budgets and targets.
- Raise issues and obstacles blocking delivery of initiatives
- Agree on high level priorities and direction as it evolves, or as grey areas & conflicting interests appear.
Qualifications
What you bring:
- Relevant tertiary qualifications
- At least 5 years of digital marketing and account based marketing experience
- Experience in B2B digital marketing, including developing and executing strategies to drive business growth and enhance client engagement while ensuring alignment with agency partners to maintain high performance and excellence in digital channels.
- Experience in fintech, foreign exchange, financial products, financial services, or SaaS is essential.
- Extensive proficiency with Google Marketing Platform Suite and associated platforms such as DV360, Campaign Manager, SA360, Google Ads, and YouTube, ensuring comprehensive campaign management and optimisation.
- Proficient in leveraging social media platforms, including LinkedIn, Facebook, and Twitter, to enhance brand presence and engage target audiences effectively.
- Expertise in account-based marketing (ABM) and sales enablement platforms, including 6Sense, Demandbase, Seismic, TechTarget, and Madison Logic, to drive targeted engagement.
- Experience with Salesforce to manage campaign execution, track performance, and ensure seamless integration with marketing automation and CRM workflows.
- Experience in technical analytics tools like GA4 to derive actionable insights and develop data-driven marketing strategies, optimising campaign performance and customer engagement.
- Experience in creating comprehensive marketing dashboards using Google Looker or similar platforms, facilitating data visualisation and performance tracking.
- Proficiency in Microsoft Office Suite, including Excel/Sheets, PowerPoint/Slides, and Word/Docs, to facilitate effective communication and presentation of marketing strategies and results.
- Familiarity with Google Cloud Platform, particularly BigQuery and SQL, is advantageous but not essential.
- Strong collaboration skills, with experience working alongside agencies to ensure clear role delineation, minimise execution overlap, and drive efficiency in digital marketing initiatives.
- Exceptional oral and written communication skills, enabling clear and effective collaboration with stakeholders and team members.
- Possess a proactive and results-driven mindset, with a passion for digital marketing and staying ahead of industry trends.
- Demonstrated ability to work independently and adapt in fast-paced environments, exhibiting self-sufficiency and a proactive approach to learning.
- Strong attention to detail and ability to prioritise tasks based on business value, ensuring optimal resource allocation and project management.
Additional Information
What it's like working at OFX
We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.
We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
- Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
- Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
- Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
- Benefits that mean something. We offer a range of fantastic benefits, including, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
- A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.
#LI-hybrid
At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].
We encourage you to apply if this role aligns with your career aspirations.
At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].
We encourage you to apply if this role aligns with your career aspirations.
