Supporter Liaison Officer

Purpose:

The Supporter Liaison Officer (SLO) acts as a key link between Manchester United and its fanbase, ensuring two-way communication, fan engagement, and support. A Premier League and UEFA-mandated role, the SLO is the first point of contact for all supporters, advocating for fan needs and promoting inclusive experiences across Old Trafford and Leigh Sports Village. Working within the Fan Engagement team, the SLO drives delivery of the club’s fan engagement strategy, supports official supporters’ clubs, and enhances matchday experiences. This high-profile role requires strong communication, relationship-building, and problem-solving skills.

Key Responsibilities:

• Serve as primary contact for all supporters, providing visible, trusted, day-to-day support.
• Attend all men’s and women’s home matches to assist fans and coordinate with internal teams.
• Facilitate ongoing dialogue with fans via meetings, surveys, forums, and matchday interactions.
• Present fan feedback to leadership, ensuring supporter views inform club decisions.
• Build and maintain strong ties with official supporters’ clubs, fan groups, and national networks.
• Collaborate with other club and league SLOs to share best practices.
• Create and share fan communications including newsletters, updates, and matchday info.
• Manage and grow the global network of 330+ official supporters’ clubs, including queries, milestones, and expansion.
• Maintain and update the supporters’ club platform (The Tunnel) with key info and announcements.
• Provide fan-focused input on operations such as ticketing, travel, safety, and matchday experience.
• Participate in match planning and security meetings with partners including Greater Manchester Police.
• Represent the club at European away fixtures, supporting fans and gathering experience feedback.

Additional Responsibilities as Disabled Supporters Liaison Officer (DSLO):

• Act as the main point of contact for the Manchester United Disabled Supporters’ Association (MUDSA) and all disabled fans.
• Ensure compliance with the Equality Act, PLEDIS, and other relevant disability legislation, in collaboration with the Director of Internal Communications and Inclusion.
• Work with stadium operations to maintain and improve accessible facilities, including seating, parking, and amenities.
• Promote disability awareness and inclusion across the club through training and internal engagement.
• Support disabled fans on matchdays, managing a team of assistants to provide practical help and resolve any issues.
• Create and distribute accessible resources for disabled supporters, including matchday guides and service updates.

Skills & Experience:

Essential Requirements:

• Outstanding interpersonal and communication skills.
• Flexible availability for evenings, weekends, and travel related to matchdays.
• Strong understanding of football culture and supporter dynamics.
• Empathy, discretion, and sensitivity in handling complex or personal issues.
• Awareness of accessibility legislation and disability inclusion best practices.
• Confident in mediating and facilitating between diverse stakeholder groups.
• Self-motivated with strong organisational skills and the ability to manage multiple priorities.

Desirable Attributes:

• Experience in supporter liaison, fan engagement, or customer service.
• Knowledge of disability inclusion, especially in sport or live events.
• Background in working with supporter or disabled communities.
• Multilingual proficiency.
• Familiarity with the UEFA SLO Handbook or related fan engagement frameworks.
• Understanding of Manchester United’s supporter base and fan networks.

What We Offer:

At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual incentive scheme
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

Our Commitment to You:

At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us?

If this sounds like the perfect role for you, please submit your application by Friday 31st July.

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.

If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.