1415: Local Eminence UK (Marketing Specialist)
UK
CL9
The of Local Eminence is to make Accenture loved and sought after at a local level by our clients and talent by creating differentiated experiences and building our local reputation.
LE works with business leads to align and integrate their priorities into M+C strategy and plans, and M+C experts across different disciplines to create awareness and drive consideration to preference. LE sits at the centre of the MU, being responsible, accountable, consulted or informed of anything that impacts the MU.
There are essentially two key pillars of the LE , 1) localisation of the most relevant global campaigns and bringing them to life locally through 360-degree campaigns to support local business objectives, and 2) originating and creating locally specific moments and activities through which the content can be threaded.
What we do
- Build and maintain strong relationships with local partners (associations, institutions, influencers, etc.).
- Partner with local business stakeholders to support priority business growth objectives.
- Raise positioning and nurture client relationships via client forums, key third party and association events.
- Consolidate our position as a Responsible Business, through amplification of our local corporate citizenship messaging and talent brand.
- Build and Coordinate programmes and activities that are relevant to cross-industry/cross-service.
- Identify and localise global content (TL, messaging and collateral) and create 360-degree activation campaigns with the most relevant content, and thread through our local moments.
- Always work in partnership with other parts of M+C and specific experts.
Who we work and collaborate with
- Market Hive to localise campaigns and produce local experiences.
- Campaign management to drive 360-degree campaigns.
- People Engagement to support local people engagement priorities.
- Client Relationship Marketing to get to the last mile via local account activation.
- Services and Industry to ensure a One Accenture approach.
- Pursuit & Reputation Marketing for Client Stories and Analyst Relations.
- V&A for local acquisitions.
- Corporate Communications for Media and Exec Positioning.
- Brand for Social Media, Paid advertising and media partnerships.
- Intelligent Services for Marketing Services (Operations, web, Eloqua, MMS, etc.).
Who we partner with
- MU Leadership
- MU Services Leads
- MU Industry/SIF Leads
- MU Corporate Functions Leads
Job Specifications:
Marketing Specialist, Local Eminence UK
- Support Local Eminence team with campaign responsibilities to increase the awareness and brand presence of Accenture in the UK
- Support building key multichannel marketing campaigns
- Build and maintain strong relationships with local partners (associations, institutions, influencers, etc.).
- Assist on coordination of editorial and event calendar
- Work with the local eminence team to Identify and localise global content (TL, messaging and collateral) and create 360-degree activation campaigns with the most relevant content, and thread through our local moments
- Always work in partnership with other parts of M+C and specific experts
- Track campaigns to show the ROI through specific Accenture tools
Requirements
Qualifications
- Degree or equivalent
- Hands-on marketing experience, ideally in professional services or other B2B organisation. Marketing communications experience highly desirable.
- Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
- Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment
- Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
- Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation
- Team player with great interpersonal skills
- Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns
- Enthusiasm, passion for marketing and can-do attitude
Technical skills
- Strong basic writing skills are essential
- Comfort with social media platforms
- Good knowledge of Microsoft Powerpoint and Excel
- A basic understanding of the principles of design (some digital design skills would be a bonus)
- Experience using corporate CRM systems would be useful, but not essential as long as you can show an ability to learn quickly.
Application Deadline: 20th June 2025
Accenture reserves the right to close the prior to this date should a suitable applicant be found.
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