Studio S & Campaign Lead

Why join our team?

Samsung is full of endless opportunities. We provide the opportunity to be a part of innovation that makes a real difference in the lives of people worldwide. We are looking for exceptional people to join our journey. Throughout our history we have taken on big challenges and we strive to be the very best at what we do. This spirit is the driving strength that has made us a global leader. This sustains our ambition to develop technologies that push the boundaries of what is possible. Come and join us as we take on the next big challenges of the future.

The Studio S & Campaign Lead role sits within the EO Brand Team, which has regional responsibility across Europe and sits at the heart of all our marketing efforts for product launches and campaigns. The Brand Team is part of the EO Marketing function, which sits at the heart of all European marketing across brand, product and channel marketing, and is focussed on ensuring Samsung is a desirable brand for consumers.

The EO Brand Team is split into 4 functions: GTM (go-to-market), Campaigns Partnerships and Retail Marketing. This role sits in the Campaigns Team and reports directly into the Head of Brand Campaigns. The role is split into two sections – management and oversight of our internal creative studio team, Studio S, and support on all cross-category campaigns, alongside the Head of Brand Campaigns.

• Account management lead for our internal creative studio, Studio S
• Responsibility for the Studio’s smooth operation, timeliness, quality and output value
• Involved in the briefing processes, creative team briefings and resource planning
• Working on briefs from various EO channel teams (brand, PR, events, CRM etc.) and senior leadership, the successful candidate will drive efficiencies and cost savings vs. the use of external agencies, improve our speed to market for key initiatives and help elevate the creative integrity of our EO team
• Challenge briefs where necessary to improve clarity and then managing and tailoring feedback to both the brief owner and creative teams to drive the best outcomes for the business
• Management of external agency relationship, escalation point for any 3rd party production company issues (e.g. timings slippages, poor output etc.)
• Drive compliance to Samsung brand guidelines; full knowledge of Samsung brand playbooks and latest guidelines / branding updates
• Management of annual Studio budget, legal and finance procedures, and production pot
• Conduct weekly reviews with external agency partner (HH Global), to track and discuss team performance
• Conduct monthly creative check-ins with Studio team, to discuss what’s worked well and which areas require optimisations
• Campaign performance reviews for each Studio project, working closely with go-to-market teams to track social asset performance vs. local and Suwon-created (Samsung HQ) assets
• Proactive outreach to EO channel teams for new briefs and socialisation of recent Studio S projects, to drive channel efficiencies and brand consistency
• Anticipation of staffing requirements, working closely with Studio Project Manager
• Drive implementation of project management tools, e.g. ProofHQ and TeamUp
• Be a point of escalation for Studio challenges and deadline shifts where necessary
• Support on larger strategic cross-category activations/campaigns which are run with external agencies
• Support European brand governance activities, ensuring European markets are following the latest brand guidelines and using our internal brand review system (Brand VI)

• Support on devising cross category campaign strategy, creative and production, toolkit creation, implementation through liaison with other marketing functions and local markets, and performance reporting
• Engage with creative agency partners, support briefing process, budget management and creative feedback to ensure executional excellence
• Establish critical metrics framework and measurement, dashboarding and reporting, to improve return on investment and performance
• Support collaboration with wider European marketing functions (PR, Retail, S.com, CRM, content, commercial, etc) to ensure seamless campaign execution, ensuring alignment and consistency across all customer touchpoints to maximise the impact
• Support and coordinate our relationship with Headquarters and 16 local markets. Handle different partners in Suwon and subs to align strategy and activation plan
• Work closely with Insights to measure campaign impact
• Study and learn from best practices, proposing new ideas to make Samsung best in class in marketing campaigns.

• Experience of developing and implementing marketing campaigns across multiple markets
• Experience working within agencies, or handling in-house creative teams, from a project management or account management perspective (preferred)
• Experience of working in a fast-paced production environment, able to juggle multiple tasks and projects
• Experience overseeing creative teams and content, highly organised, with excellent communication skills and attention to detail
• Strong understanding of legal and creative considerations for campaigns driven in multiple markets in Europe
• Experience working with and handling agencies, from briefing process to campaign execution
• Deep understanding of what makes marketing campaigns stand out, engaging and drive performance
• Strong sense of ownership on the projects you handle. Driven and determined to get things done.
• Excellent balance between creative and analytical skills
• Aiming for Results – being committed to driving things forward and achieving clear outcomes, even when dealing with various stakeholders with diverging agendas. You will need to be an efficient project manager, identifying potential roadblocks and proactively findings solutions and opportunities to deliver timely launch campaigns in Europe.
• Navigating Organisations – being a skillful negotiator, with a track record of influencing stakeholders from various teams and different leadership levels. You will need to be a people-person, building bridges and consensus and creating solid relationships both at European and HQ levels. The ability to lead and empower several teams in multiple locations towards shifting goals is crucial.
• Creative & Business Intelligence – commercially astute and with a good grasp of business goals, being able to formulate and identify creative strategies to meet those goals. You will need to have previous experience in managing integrated marketing plans and campaigns and creative agency management experience.
• Formulating succinct requests - summarise complex information in a catchy and efficient way, to drive desired actions. You will need to use your influence to get information from various partners
• Strong problem solving and diplomatic skills to work with many team members, both internal and external
• Is a natural networker who can inspire others and able to build strong relationships and to align diverse viewpoints with people with unique background
• A positive and can-do attitude
• Ability to perform under ambiguity and complexity in a face-paced environment
• Excellent PowerPoint and presentation skills

• Increase in performance; repeat usage from channel teams, consistently positive reviews in terms of work quality and team attitude
• Increase in Studio S asset performance; strong engagement rates, view rates and impressions for Studio S social assets, vs. locally and Suwon-created assets
• Drive Studio S to become European ‘centre of excellence’ for social content
• Increase in number of projects moving through the studio on a quarterly basis – increase in team size (where appropriate)
• Ongoing, positive relationship with our agency partner (HH Global) – ability to have open, honest and structured conversations on team performance and goals
• Utilisation of Studio S assets across multiple European markets
• Successful European-led campaign integration for larger, more strategic projects (led by Head of Brand Campaigns, with support from Studio S & Campaign Lead)
• Achievement of critical metrics across larger campaigns, e.g. engagement, sentiment, buzz, impressions etc.)
• Plan and deliver successful campaigns to meet the sales and brand targets, working closely with wider Campaigns Team
• Monitor campaign implementation and results together with the CMI team, delivering insightful campaign reports and standard process cases

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency