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The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
As we continue expanding our platform and impact, we've welcomed Peak into the UiPath family - a company whose vision and values align closely with our own. Peak brings deep expertise in decision intelligence and AI-powered optimization, helping global businesses like Nike, Heidelberg Materials, and Boohoo drive real-world outcomes across inventory, pricing, and operations. Our AI platform is already delivering measurable commercial value, and together, we're scaling that impact even further.
Your mission
The Product Marketing Specialist at Peak will be responsible for developing positioning, messaging, GTM strategies, competitive research, and content to help drive successful sales and marketing efforts.
This work will often involve high levels of cross-functional collaboration with other teams, particularly with Product Managers, Account Managers, Account Executives, Solution Engineers, and members of the Marketing team.
We are the glue that aligns efforts across sales, marketing and product and we facilitate the link between our products and our users.
You’ll have the opportunity to lead by example, crafting innovative concepts, generating ideas for communicating our features and benefits, writing original content, and conducting training and enablement sessions with both internal teams and external partners.
Creating sophisticated customer-focused collateral is a key responsibility of this role, for example slides, diagrams, blog posts, articles, whitepapers, product information sheets, website content, videos, demos, roadmaps, launch plans and more. You need to be creative with a high level of initiative.
What you'll do at UiPath
- Own the product marketing work plan and day-to-day coordination of product marketing activities for a specific product or group of products.
- Create, write, review and project manage the delivery of persuasive collateral materials that drive our sales and marketing efforts, including both the acquisition of new customers and the expansion of existing.
- Support new product updates and launches by developing strategic messaging and go-to-market campaigns. Drive the collaborative implementation of this strategy across different teams. Build detailed product launch plans.
- Develop creative and strategic concepts that communicate the features and benefits of our products and successfully implement those ideas by working closely with sales and marketing teams.
- Develop thought leadership campaigns and content.
- Independently conduct market, competitive and analyst research to inform your work. Be one of the most knowledgeable people in the company about what’s happening in the market and with our products.
- Facilitate a close and productive relationship between stakeholder groups.
- Run and facilitate working groups.
- Facilitate feedback loops between customers and product development teams.
- Contribute to the wider development of product strategy
- Contribute to the smooth functioning and leadership of the product marketing department through ownership of specific cross-team activities.
- Represent the company at events and in customer-facing meetings as needed
What you'll bring to the team
- 3 or more years of progressive experience in product marketing in SAAS
- Exceptional communicator, capable of taking complex concepts and communicating them in a very simple, easy-to-understand manner
- Strong technical knowledge in one or more of the following areas:
- Data science
- AI and machine learning
- Data engineering
- Inventory management or demand forecasting
- Pricing technology
- Ability to learn quickly
- Strong commercial acumen
- Exceptional collaboration skills.
- Exceptional written and visual presentation skills
- Great analytical skills and the ability to tell a story through data.
- Personal attributes that align with UiPath’s values:
- Open: Clear communicator across disciplines.
- Driven: High energy, resilient, and committed to professional excellence.
- Curious: Naturally inquisitive with a strong problem-solving mindset.
- Smart: Proactively keeps pace with industry trends and innovations.
- Responsible: Manages priorities effectively and thrives in team environments.
#LI-MM10
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.