Marketing Communications Leader

The Marketing Communications Lead is a key member of the regional commercial leadership team, responsible for defining and executing a comprehensive marketing communications strategy that drives brand positioning, demand generation, digital transformation, all to drive commercial success and business growth. Ensures effective cross-functional collaboration, operational excellence, and consistent value creation across all communication touchpoints.

This position will enhance our ability in acquiring, developing, and retaining customers:

• Define and execute marketing communications strategy aligned with GEIS business priorities and global brand direction.
• Act as a strategic partner to product line, sales and regional leaders, contributing to business planning and growth initiatives.
• Tailor marketing communication to diverse customer types and applications, including end-users, channel partners, and integrators.
• Drive integrated marketing campaigns across multiple channels to support customer acquisition and business growth.
• Oversee content development and localization that aligns with customer needs, product focus, and business priorities.
• Oversee the planning and execution of new product launches, ensuring high-impact marketing communication.
• Lead digital marketing activities including SEO, website managament & performance and social media to improve visibility and conversion.
• Own and manage the lead generation and lead handover process from marketing to sales.
• Oversee marketing operations including budget control, asset management and process compliance.
• Continuously analyze and improve marketing performance through data, insights and process optimization.
• Lead, develop and enable a highly-performing marcom team, fostering ownership, empowerment, collaboration and continuous learning.
• Set clear goals and build capabilities across the team, including direct reports and extended global support functions.
• Safeguard and strengthen brand reputation through consistent messaging, media engagement and proactive PR strategies.
• Secure, negotiate and defend marcom budgets by positioning the value of Marcom to business growth, advocating for investment and linking outcomes to commercial impact

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• Minimum 10-15 years of experience in marketing communications, with at least 4 years in a senior leadership capacity
• Fluent in English (written and verbal); additional languages are a plus
• Proficiency with MS Office, Power BI, Salesforce, Eloqua, web managament tools
• Customer centric
• Able to adapt quickly to change, reprioritize effectively, and lead with clarity through complexity and ambiguity
• Communicates with impact across all levels, translating strategy into clear messages and inspiring alignment.

• Challenging projects in dynamic collaborative team.
• Flexible working solutions
• Competitive compensation and benefits package.
• We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the environment through power management technologies.

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