We are hiring a Head of SEO with 5+ years experience to help drive the growth of MANUAL from an organic perspective. This role is a great opportunity to make a huge difference to the growth of one of the most successful health-tech startups in Europe.
Collaborating closely with various stakeholders across the business, you will play a pivotal role in redefining our SEO strategy, establishing the SEO engine within the company, and scaling SEO efforts globally. From day one, you will have substantial ownership and the opportunity to make a meaningful impact. Success for this role will mean growing our share of natural search traffic and acquisitions across all our categories and areas of healthcare which overlap with the conditions we treat.
We are looking for someone with strong expertise within the SEO space, but more importantly, someone with a lot of determination, passion and hunger. We want someone who is ready to take a big step forward in their career, taking extreme ownership of this project and doing whatever it takes to drive it forward. This is a hybrid role, at least initially, combining strategy (with support from the team), alongside execution.
This role will sit within the Growth team and reports into the Head of Growth at MANUAL. This is an opportunity to experience significant personal growth and to accelerate your career.
Our office space is based in London Bridge and our current policy is 3 days in the office per week.
RESPONSIBILITIES
Re-define and deliver the company SEO strategy and roadmap for both of our existing markets (UK & BR). This is inclusive of on and off page SEO, content SEO and technical SEO too. This strategy and roadmap will be aligned to our target audience and company goals, which are centred around driving better health outcomes and company growth.
Develop and take ownership of a content calendar that supports business goals and targets the most important search terms. This will involve the organisation of content writers (freelance, in-house) and developing internal processes to ensure we are posting medically accurate, but engaging and valuable content to potential patients.
Implementing best practices for managing on-page content, optimising on-page elements to improve performance, and enhance user engagement through a great user experience.
Carrying out keyword research and competitor analysis to deeply understand our landscape and benchmarking vs competitors, enabling us to prioritise what will deliver the most business value.
Tracking, analysing and reporting on key data to report back to the wider business and key stakeholders on our progress on SEO and any changes to the roadmap, identifying any learnings and blockers in the process.
You will gain ownership over a healthy SEO budget to ensure you have all the resources you need to deliver on the strategy and roadmap
Building out the SEO engine at the company, globally, defining all necessary processes (content development and QA, content optimisation etc.) and the necessary stakeholders that should be involved. You will be embedded in a cross-functional team that includes colleagues from growth, legal, product, creative, medical and commercial.
Working alongside our Brand/Creative team and PR agency to create and build stories and content which maximises our brand visibility, rankings, aids link building efforts and ultimately helps to boost domain authority.
Requirements
5+ years experience working in SEO, helping to either develop or lead on a well-defined SEO strategy.
Deep knowledge of SEO best practices and strong experience in Content SEO and knowledge of technical SEO.
Strong analytical skills and attention-to-detail
Excellent knowledge of working with SEO tools.
You take full ownership of your KPIs and care deeply about delivering successful results.
Strong organisational skills, and the ability to communicate timelines and expectations to a high standard.
You have a creative eye, and understand what good UX looks like, and are able to spot what great content looks like vs mediocre.
You have a commercial side to you, and are able to measure and understand the impact of your work vs key business metrics
Strong communication and collaboration skills (both written and verbal). The ability to build strong relationships with cross-functional colleagues, across medical, legal, creative, growth, product, etc. is key.
You are action-oriented and thrive in fast-paced, high-growth startup environments, demonstrating a proactive approach and a track record of turning vision into reality.
You are comfortable with balancing multiple responsibilities and are willing to be hands-on. This is a hybrid role which combines strategy and execution.
Extremely driven, curious, and ambitious, with a huge appetite for personal growth
Experience working in the medical/healthcare industry is preferable.
SALARY & BENEFITS
Salary range of £75k - £90k, depending on experience
Generous stock option plan
A fun and friendly working environment with sharp and motivated co-workers
Hybrid role based in London Bridge 3 days a week with lunch once a week
£400 per year learning and development budget with Learnerbly
Wellness and gym benefit with Gympass
Annual company retreat
A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
Private healthcare plan
Join in the early stages of one of the most promising scale-ups in the health & wellness space
APPLICATION PROCESS
1st round interview with the Head of Growth, Benjamin Doyle
Case study interview and Q&A
Final round interview in person with other internal stakeholders
*Please note that this is not a fixed process, and there may be deviations from it, if necessary.
ABOUT MANUAL
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.
MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.
We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.
Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond,
After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.
Websites:
https://www.manual.co/
https://www.joinvoy.com/
EQUAL EMPLOYMENT OPPORTUNITY
Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.
We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.