This role is on a hybrid basis at any of our office locations - Bolton, Bristol, Leicester, London and Salisbury. Remote working will also be considered.
Overview of WBR Group
WBR Group - SSAS | Tax | Law | Actuarial specialises in Small Self-Administered Scheme (SSAS) administration, actuarial and property solutions, law and tax advisory services. As the UK's largest independent provider of SSAS services, we offer personalised and proactive administration and trustee services. Our tax experts bring over 100 years of experience from top 10 accountancy firms, advising clients ranging from high-net-worth individuals to multinational companies.
Role Summary
We are seeking a dynamic and results-driven individual to join WBR Group at a senior level. The role will be instrumental in developing the marketing brief at WBR Group. As the Head of Marketing, you will need a proven track record in driving multi-channel marketing programmes and are responsible for developing marketing strategies and initiatives, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated. You will need to apply strong, inspirational leadership skills to manage and motivate a marketing team to deliver marketing activities, campaigns, and collaborations, and build customer engagement to increase brand awareness and drive sales.
The role will require working closely with the Director of Sales & Marketing, the marketing team, third party agencies and many internal teams.
Successful applicants will need to quickly build a thorough understanding of the intricacies of our diverse service offerings and effectively communicate our unique value proposition to elevate our brand presence in the market.This role requires strategic planning with excellent communication skills and a proven track record in business development and marketing within the financial services industry.
Key Accountabilities
- Ensuring the implementation of effective marketing strategies in accordance with the overall business plan and sales & marketing plan.
- Driving sales through agreed plans with stakeholders including cross-selling, events, promotional programmes, sponsorship and collateral.
- Leading and developing the marketing team: working alongside creative agencies and retainer partners.
- Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
- Conducting strategic marketing analysis that will help guide marketing messages including research and customer satisfaction data.
- Managing digital, content and overseeing social media planning and execution.
- Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
- Efficiently managing annual marketing budgets: monitoring, reviewing and reporting on all marketing activities, results and ROI.
- Comply with the Health & Safety Guidelines as set out in the Health & Safety Management System document
- Demonstrate behaviours in line with our Company Values ‘PEER'
- Ensure compliance with our Company policies, procedures and guidelines
- The role may be subject to credit & DBS checks
Skills & Experience
- Working knowledge of search engine optimisation (SEO).
- Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
- The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
- Excellent understanding of relevant regulations, professional standards, policies, procedures, and legislation.
- The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Hubspot, Google Business Tools, including Analytics, WordPress, SEMrush, Adobe Suite and Vimeo.
- Strategic thinking and problem-solving abilities.
- Superior interpersonal and organisational skills.
- Confidence to use initiative.
- A positive and approachable manner.
- Good time management skills and the ability to prioritise.
- Excellent communication and presentation skills.
- Adaptability to change.
- Willingness to embrace new ideas and processes.
- Interest in developing your own skills and knowledge.
- The ability to be challenged on your advice and to accept criticism.
- Able to make quick but rational decisions when working under pressure.
Qualifications
- Educational Background: A degree in marketing, psychology, communications, advertising or business management or a related field is preferred but not essential.
- Advantageous to have CIM professional diploma or a similar qualification
- Minimum 5 years’ experience in a marketing role.
- Minimum 3 years’ experience in a management role.
- Fluent level of both spoken and written English.
Benefits
Hybrid/Remote working considered
4 day working week initiative (with reward time)
25 days annual leave plus bank holidays
Extra day off for your birthday
Ability to buy holiday (up to 5 additional days)
Company Pension
Life Assurance
Group Income Protection
Enhanced Employee Assistance Programme
A range of voluntary benefits such as discounted gym memberships, cycle to work, healthcare cash plan, PMI, critical illness cover.
Job Types: Full-time, Permanent
Pay: £60,000.00-£75,000.00 per year
Additional pay:
- Bonus scheme
Benefits:
- Bereavement leave
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Employee mentoring programme
- Enhanced maternity leave
- Enhanced paternity leave
- Free flu jabs
- Gym membership
- Health & wellbeing programme
- Life insurance
- Paid volunteer time
- Referral programme
- Work from home
Schedule:
- Monday to Friday
- No weekends
Work Location: Remote
Application deadline: 08/07/2025
Reference ID: 67