Consumer Insight Manager - Sport

Company Description

At Entain, we’re changing the game in sports betting and interactive entertainment - and we’re doing it with people-first thinking, bold ideas, and smart innovation that power our fantastic portfolio of Brands, including Ladbrokes, Coral, Gala, Foxy and Party. As part of that, our Consumer and Market Insight (CMI) team is helping to reinvent how we understand and serve our customers and drive meaningful consumer acquisition and retention.

Job Description

As Consumer Insight Manager for Sport, you’ll play a pivotal role in understanding gambling, our brands and propositions in the context of the wider consumer ecosystem across UK&I. You’ll be part of a growing, high-performing CMI team - comprising Consumer, Brand and Market functions - that values curiosity, collaboration, and commercial impact.

You’ll lead a diverse range of research and insight projects, working closely with and influencing senior stakeholders at Entain within commercial, marketing and product teams across both digital and retail. You will synthesise actionable insight from multiple sources and make consumer-centric recommendations that give us competitive advantage.

You’ll set high performance standards for yourself and your peers, ensuring we are always improving how we work and what we deliver. 

This is a fantastic opportunity to make a mark in a new, highly regarded CMI team. You have the opportunity to play a leading role in the development of a winning Sportsbook strategy, through exceptional consumer understanding.

Key Responsibilities:

• Turn insight into impact: Champion a consumer-centric mindset that fuels game-changing decisions through unlocking the ‘why’ behind how players engage.
• Ask the right questions: Partner with commercial, product and marketing teams to shape the questions that matter most - then use insight to answer them with clarity and purpose.
• Lead research that matters: Run focused, fast, and meaningful research – from qual depth to quant surveys - using the best agile tools or trusted agency partners to bring the voice of the consumer into the room.
• Connect with real fans: Get under the skin of football, racing and other key sports audiences - understanding their motivations, frustrations and moments of passion.
• Influence winning propositions: Work hand-in-hand with commercial and product teams to develop compelling propositions - grounded in real human insight, not assumptions.
• Champion consumer segmentation: Shape and apply our new and pioneering consumer segmentation rooted in psychology and behavioural science.
• Lead with energy: Be a passionate advocate for insight - inspiring teams to listen, learn and act with curiosity and conviction.

Qualifications

• Proven experience (5+ years) in a client-side insight function or leading research agency; having led insight projects across a wide range of capabilities. 
• Strong understanding of consumer, customer, and market research. Experienced in a wide range of methodologies, including segmentation, attitudinal and behavioural research and the tools used to deliver them.
• Experience in both self-service research tools and managing third-party research agencies. 
• While experience in the gambling industry is not essential, you should have a keen interest in sport and a good understanding of the nature of sports-betting.
• Excellent storytelling, data visualisation and presentation skills, with the ability to create succinct, uncluttered and impactful slides that drive action. 
• Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner. 
• Compelling evidence of behaviours against the CMI (Consumer and Market Insight) team values: connected & engaged; simplicity & impact; curiosity & conviction.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days per week in the office
• Private medical insurance
• Pension Scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Sharesave Scheme
• Paid Subscription to LinkedIn learning

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.